'That's part of my job and her job — to keep her evolving,' he tells Billboard.By Kara Warner
Lady Gaga
Photo: Jeff Kravitz/ FilmMagic
Hot on the heels of Lady Gaga's confident pronouncement that her upcoming album is the "absolute greatest work I've ever done," "utter liberation" and an "anthem for my generation for the next decade" comes echoing praise from a reliable — if slightly biased — source: her producer RedOne.
"It's going to be shocking, shocking, shocking!" the Moroccan/Swedish master mixer behind "Just Dance," "LoveGame," "Poker Face," "Bad Romance" and "Alejandro" told Billboard of Gaga's new music. "You never want to go too far from your brand — people love you for a reason. But we still want to give them something with a kick, something that makes them say, 'Oh my God! We didn't expect this!' "
RedOne (real name: Nadir Khayat) said a big part of his job and future collaborations with Gaga are about evolution. "When you heard 'Bad Romance' after 'Poker Face,' it was like the best thing you've ever heard," he said. "We want that type of reaction. I think that's part of my job and her job — to keep her evolving."
The producer told Billboard that he worked on at least two tracks on Gaga's new album but also encouraged her to collaborate with others (he produced a total of nine tracks on The Fame and The Fame Monster), though he wouldn't divulge which hitmakers might be producing songs on the upcoming album.
"After 'Just Dance' and 'Poker Face,' 'LoveGame' and 'Boys Boys Boys,' I got a sound out of her, and that made it easier for other producers," he said. "Her sound is so defined that, no matter what, people can follow it. That sound belongs to her."
What are you expecting from Gaga's new music? Let us know in the comments!
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Lady Gaga
Saturday, August 28, 2010
Rad!
Ozzy Osbourne with Yuto Miyazawa - "Crazy Train" @ Yahoo! Video
Amazeballs!
Check out this video of 10-year-old Yuto Miyazawa at an Ozzfest concert in Hartford, Connecticut rock out with Ozzy Osbourne himself!
Love it!
Amazeballs!
Check out this video of 10-year-old Yuto Miyazawa at an Ozzfest concert in Hartford, Connecticut rock out with Ozzy Osbourne himself!
Love it!
Ke$ha Eyes Headlining Her Own Tour
'It's all I think about,' the singer tells MTV News of hitting the road after opening on Rihanna's Last Girl on Earth Tour.By Jocelyn Vena, with reporting by Christina Garibaldi
Ke$ha
Photo: MTV News
Ke$ha is currently on the road with Rihanna, but the "Tik Tok" singer says once the Last Girl on Earth Tour wraps up, she'd like to plot a trek of her own. And she's hoping that the lessons she's learned opening up for the pop star will be useful on any tour she might embark on in the future.
"I'm finishing up this tour and going in to start writing again — some more music for you guys — and will continue touring throughout the rest of the year," she told MTV News. "I don't know who's going to go on tour with me yet, but I think I'll be going on my tour later this year perhaps."
Ke$ha
Photo: MTV News
Ke$ha is currently on the road with Rihanna, but the "Tik Tok" singer says once the Last Girl on Earth Tour wraps up, she'd like to plot a trek of her own. And she's hoping that the lessons she's learned opening up for the pop star will be useful on any tour she might embark on in the future.
"I'm finishing up this tour and going in to start writing again — some more music for you guys — and will continue touring throughout the rest of the year," she told MTV News. "I don't know who's going to go on tour with me yet, but I think I'll be going on my tour later this year perhaps."
Betty White Features In A New Video Promo For ?Community?
Betty White, THE hottest actress in Hollywood right now, will be appearing as a guest star on the season 2 premiere of the NBC comedy series Community and today we get our first look at a cute but short promo video for the show which features our dear Betty: The little comedy gag that Betty [...]
Shania Twain Shanna Moakler Shannon Elizabeth Shannyn Sossamon
Friday, August 27, 2010
NYPL
I've lived in New York now for over ten years now and I've ever been to the New York Public Library until today. Mark is in town and wanted to meet someplace where we could work, so I said, "How about the library?" I've always been meaning to go there but never have.
Anyway, long story short, it smelled like feet and body funk. It was gross. I don't think I'll ever go back. And I'm terrified of bed bugs at the moment, so of course I thought the joint was crawling with them. I shook myself out on the street when I left just to be safe.
Okay, bye bye.
Anyway, long story short, it smelled like feet and body funk. It was gross. I don't think I'll ever go back. And I'm terrified of bed bugs at the moment, so of course I thought the joint was crawling with them. I shook myself out on the street when I left just to be safe.
Okay, bye bye.
Kylie Minogue?s Got Talent
Yesterday afternoon I got to be the guest of my good friend Tony at the LIVE taping of America’s Got Talent. Despite the fact that neither of us watch the show, we were very excited for the taping because Kylie Minogue was in the hiz to perform the US premiere of her new single Get [...]
Marley Shelton Mary Elizabeth Winstead Megan Ewing Megan Fox
Britney Spears - Womanizer
Womanizer
Artist: Britney Spears
Label: Zomba Label Group/Jive
Director: Joseph Kahn
Artist: Britney Spears
Label: Zomba Label Group/Jive
Director: Joseph Kahn
Britney Spears On Working With Lady Gaga: 'Anything's Possible'
Singer poses on manga-inspired Pop cover.By James Dinh
Britney Spears on the cover of <i>Pop</i>
Photo: J-Pop
From schoolgirl to toxic temptress, Britney Spears has played many characters throughout the years. But the singer took a very different approach for her photo spread in the upcoming issue of the U.K.'s Pop magazine by channeling her inner manga character. In the issue, the pop princess dished about the possibilities of a Lady Gaga collaboration and working with Japanese artist Takashi Murakami for the anime-inspired cover.
Despite Gaga overthrowing Spears as the most-followed celebrity on Twitter, the singer had no hard feelings toward pop's newest sensation. "I'm a big fan of hers," she said when asked about working with Gaga. "Anything's possible!"
A collaboration between the pop stars doesn't seem out of the question, as Gaga's mega-hit "Telephone" duet with Beyoncé was originally offered to Spears.
Donning a white wedding dress and a veil with matching gloves, Spears innocently poses in a field of flowers on the cover. In another photo, the singer trades the dress for a leg-baring getup accessorized with a red backpack.
Spears' manga-style shoot was shot by Todd Cole with art direction from Takashi Murakami, who is often referred to as the "Andy Warhol of Japan." While the spread strays from the singer's typical styling, the pop star enjoyed working with the artist. "I loved working with Takashi," she said. "I especially liked how he took high-end fashion and incorporated it with Japanese manga."
The singer's tour to Japan was what originally piqued her interest in Japanese culture. "We looked at a lot of characters and artwork before we shot, so I could get a feel for what he was looking for," she explained. "I was in Japan on my past promo tour, and I loved it."
Editor in Chief Dasha Zhukova spoke to Style.com about the singer's Japanese treatment: "She's feminine, sassy, strong-willed, determined: all the things a great Pop icon should be. Couple that with some Japanese swimsuits and a Rodarte wedding gown, and I think she is pretty much Pop personified!"
Spears couldn't wait to share her excitement for her photo shoot with fans. The pop star took to Twitter, saying, "I just saw the photos for the first time and they are beautiful. Comes out Sept. 1st. Thanks @TakashiPom -- Britney."
Aside from gracing the cover of Pop magazine, the singer has already filmed a cameo for her "Glee" tribute episode and is working on completing the follow-up to 2008's Circus.
What do you think of Britney's manga-inspired photo shoot? Would you like to hear a Britney and Gaga collabo? Share your thoughts below!
Related Photos
The Evolution Of: Britney Spears
The Evolution Of: Lady Gaga
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Britney Spears
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Britney Spears on the cover of <i>Pop</i>
Photo: J-Pop
From schoolgirl to toxic temptress, Britney Spears has played many characters throughout the years. But the singer took a very different approach for her photo spread in the upcoming issue of the U.K.'s Pop magazine by channeling her inner manga character. In the issue, the pop princess dished about the possibilities of a Lady Gaga collaboration and working with Japanese artist Takashi Murakami for the anime-inspired cover.
Despite Gaga overthrowing Spears as the most-followed celebrity on Twitter, the singer had no hard feelings toward pop's newest sensation. "I'm a big fan of hers," she said when asked about working with Gaga. "Anything's possible!"
A collaboration between the pop stars doesn't seem out of the question, as Gaga's mega-hit "Telephone" duet with Beyoncé was originally offered to Spears.
Donning a white wedding dress and a veil with matching gloves, Spears innocently poses in a field of flowers on the cover. In another photo, the singer trades the dress for a leg-baring getup accessorized with a red backpack.
Spears' manga-style shoot was shot by Todd Cole with art direction from Takashi Murakami, who is often referred to as the "Andy Warhol of Japan." While the spread strays from the singer's typical styling, the pop star enjoyed working with the artist. "I loved working with Takashi," she said. "I especially liked how he took high-end fashion and incorporated it with Japanese manga."
The singer's tour to Japan was what originally piqued her interest in Japanese culture. "We looked at a lot of characters and artwork before we shot, so I could get a feel for what he was looking for," she explained. "I was in Japan on my past promo tour, and I loved it."
Editor in Chief Dasha Zhukova spoke to Style.com about the singer's Japanese treatment: "She's feminine, sassy, strong-willed, determined: all the things a great Pop icon should be. Couple that with some Japanese swimsuits and a Rodarte wedding gown, and I think she is pretty much Pop personified!"
Spears couldn't wait to share her excitement for her photo shoot with fans. The pop star took to Twitter, saying, "I just saw the photos for the first time and they are beautiful. Comes out Sept. 1st. Thanks @TakashiPom -- Britney."
Aside from gracing the cover of Pop magazine, the singer has already filmed a cameo for her "Glee" tribute episode and is working on completing the follow-up to 2008's Circus.
What do you think of Britney's manga-inspired photo shoot? Would you like to hear a Britney and Gaga collabo? Share your thoughts below!
Related Photos
The Evolution Of: Britney Spears
The Evolution Of: Lady Gaga
Related Artists
Britney Spears
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Raquel Alessi Rebecca Mader Rebecca Romijn Reese Witherspoon
Lindsay Lohan's 'Machete' Castmates Wish Her Well
Jessica Alba and director Robert Rodriguez praise the actress' performance, a day after her release from rehab.By Kara Warner
Jessica Alba
Photo: MTV News
LOS ANGELES -- Given the fact that Lindsay Lohan was released from rehab just one day before a special screening of her new film "Machete," the odds of her attending the event were slim. Nevertheless, her co-stars lamented her absence and had wonderful well-wishes for the troubled actress.
Everyone from Don Johnson to the film's leading man, Danny Trejo, to Cheech Marin and Michelle Rodriguez all had glowing praise for Lohan, who plays the rebellious daughter of a powerful senator's aide. Jessica Alba, who plays a saucy immigration officer, was excited for people to see Lohan onscreen again.
"She's so good in this movie," Alba said emphatically. "I can't wait for people to see [her in] it."
"Machete" director Robert Rodriguez agreed. "She's awesome in the movie," he said, adding that when audiences see Lohan back in action, on her acting game, they'll remember why they paid attention to her in the first place.
"That's what they'll see: the actress behind all that paparazzi nonsense that follows her and won't leave her alone," he said. "They'll get to see her and say, 'Oh, that's why we follow her around.' "
After reporting to the Century Regional Detention Center on July 20 for her 90-day jail sentence, Lohan was released after less than two full weeks in custody thanks to good behavior and chronic overcrowding at the facility. She went straight from jail to the UCLA Medical Center on August 2 to begin the rehab phase of her sentence for a probation violation from a 2007 DUI conviction.
Lohan is said to be going back to work on her Linda Lovelace biopic, "Inferno," and will continue to receive care on an outpatient basis.
Check out everything we've got on "Machete."
For breaking news, celebrity columns, humor and more -- updated around the clock -- visit MTVMoviesBlog.com.
Related Artists
Lindsay Lohan
Jessica Alba
Photo: MTV News
LOS ANGELES -- Given the fact that Lindsay Lohan was released from rehab just one day before a special screening of her new film "Machete," the odds of her attending the event were slim. Nevertheless, her co-stars lamented her absence and had wonderful well-wishes for the troubled actress.
Everyone from Don Johnson to the film's leading man, Danny Trejo, to Cheech Marin and Michelle Rodriguez all had glowing praise for Lohan, who plays the rebellious daughter of a powerful senator's aide. Jessica Alba, who plays a saucy immigration officer, was excited for people to see Lohan onscreen again.
"She's so good in this movie," Alba said emphatically. "I can't wait for people to see [her in] it."
"Machete" director Robert Rodriguez agreed. "She's awesome in the movie," he said, adding that when audiences see Lohan back in action, on her acting game, they'll remember why they paid attention to her in the first place.
"That's what they'll see: the actress behind all that paparazzi nonsense that follows her and won't leave her alone," he said. "They'll get to see her and say, 'Oh, that's why we follow her around.' "
After reporting to the Century Regional Detention Center on July 20 for her 90-day jail sentence, Lohan was released after less than two full weeks in custody thanks to good behavior and chronic overcrowding at the facility. She went straight from jail to the UCLA Medical Center on August 2 to begin the rehab phase of her sentence for a probation violation from a 2007 DUI conviction.
Lohan is said to be going back to work on her Linda Lovelace biopic, "Inferno," and will continue to receive care on an outpatient basis.
Check out everything we've got on "Machete."
For breaking news, celebrity columns, humor and more -- updated around the clock -- visit MTVMoviesBlog.com.
Related Artists
Lindsay Lohan
Anna Paquin, Kristen Bell To Cameo In 'Scream 4'
Wes Craven flick currently filming in Michigan.By Eric Ditzian
Anna Paquin
Photo: Jordan Strauss/ WireImage
Last month, "Scream 4" director Wes Craven put a call out on Twitter for fans to suggest actors for cameo roles in the upcoming film. The franchise has a long history of placing famous faces in front of the camera — from Drew Barrymore to Kevin Smith — and although more than a decade has passed since "Scream 3," Craven made clear he intended to keep up the franchise's cameo tradition. "No janitor, doctor or tourist," he wrote.
While we don't know if the director took any advice from the Twitter-verse, we do know the names of two two actors who will pop up in the new movie: Anna Paquin and Kristen Bell.
USA Today reports that the "True Blood" star and the "Forgetting Sarah Marshall" star have officially signed on to the cast of "Scream 4," which is currently filming in Michigan. The two women join returning stars Neve Campbell, Courteney Cox and David Arquette, as well as newcomers Hayden Panettiere, Emma Roberts and Rory Culkin. The film is set for release on April 15, 2011.
"I think it's just perfect timing, the amount of time that has passed since the last one came out," Panettiere told MTV News. "For an audience that is so well-versed in 'Scream' [films] and in what happens and who becomes the killer, blah, blah, blah, it's trickier to throw them a curveball," she said. "I think they've done a really cool job with the script. We've had a blast on it."
Check out everything we've got on
"Scream 4."
For breaking news, celebrity columns, humor and more — updated around the clock — visit MTVMoviesBlog.com.
Anna Paquin
Photo: Jordan Strauss/ WireImage
Last month, "Scream 4" director Wes Craven put a call out on Twitter for fans to suggest actors for cameo roles in the upcoming film. The franchise has a long history of placing famous faces in front of the camera — from Drew Barrymore to Kevin Smith — and although more than a decade has passed since "Scream 3," Craven made clear he intended to keep up the franchise's cameo tradition. "No janitor, doctor or tourist," he wrote.
While we don't know if the director took any advice from the Twitter-verse, we do know the names of two two actors who will pop up in the new movie: Anna Paquin and Kristen Bell.
USA Today reports that the "True Blood" star and the "Forgetting Sarah Marshall" star have officially signed on to the cast of "Scream 4," which is currently filming in Michigan. The two women join returning stars Neve Campbell, Courteney Cox and David Arquette, as well as newcomers Hayden Panettiere, Emma Roberts and Rory Culkin. The film is set for release on April 15, 2011.
"I think it's just perfect timing, the amount of time that has passed since the last one came out," Panettiere told MTV News. "For an audience that is so well-versed in 'Scream' [films] and in what happens and who becomes the killer, blah, blah, blah, it's trickier to throw them a curveball," she said. "I think they've done a really cool job with the script. We've had a blast on it."
Check out everything we've got on
"Scream 4."
For breaking news, celebrity columns, humor and more — updated around the clock — visit MTVMoviesBlog.com.
Tessie Santiago Thalía Thandie Newton The Avatars of Second Life
Photos | Janet Jackson Performs A Tribute To Michael Jackson At The VMAs
Janet Jackson Performs A Tribute To Michael Jackson At The VMAs
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Christina Aguilera Christina Applegate Christina DaRe Christina Milian
MUST WATCH TRAILER: M. Night Shyamalan And 'Penthouse' Pet Ryan Keely Face Off In 'Escalation'!
From John C. Reilly and Steve Carell to Will Ferrell and Mark Wahlberg, MTV News has been pushing the proverbial envelope lately (and perhaps standards of good taste) with our "After Hours" series.
Up next for us? From the mind of M. Night Shyamalan, the latest entry in the M. Night Chronicles, "Escalation." And we've [...]
Up next for us? From the mind of M. Night Shyamalan, the latest entry in the M. Night Chronicles, "Escalation." And we've [...]
Jennifer Morrison Jennifer ODell Jennifer Scholle Jennifer Sky
Thursday, August 26, 2010
Photos | Lilith Fair 2010 Lineup
Lilith Fair 2010 Lineup
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Beyoncé - Sweet Dreams
Sweet Dreams
Artist: Beyoncé
Label: Columbia, Music World Music
Director: Adria Petty
Artist: Beyoncé
Label: Columbia, Music World Music
Director: Adria Petty
Diddy, Trey Songz Applaud Chris Brown's Emotional BET Awards Performance
'He left his heart on the stage,' Songz says of singer's Michael Jackson tribute; host Queen Latifah and others also react.By Rochell Thomas
Chris Brown at the 2010 BET Awards
Photo: Jeff Kravitz/ FilmMagic
Folks had nothing but love for Chris Brown, who fell apart during his tribute to Michael Jackson at the 10th annual BET Awards on Sunday night (June 27).
At the afterparty, hosted by the tag team of Diddy and "Hustle & Flow" actress Taraji P. Henson, everyone from a show producer to the cast of the soon-to-be-revived BET series "The Game," as well as some of the night's winners and presenters, had something to say about Brown's emotional performance of "Man in the Mirror," during which the singer fell to his knees crying, genuinely unable, it seemed, to sing the song.
"You know who stole my heart tonight?" Henson asked.
"Chris Brown!" answered Diddy, host Queen Latifah, BET personality Tigger and a group of others in near-unison.
"He was so vulnerable," Henson continued. "I love you, Chris!"
During the tribute, Brown channeled Michael as he danced to "Remember the Time," "Smooth Criminal" and "Billie Jean."
The winner in the Best Male R&B Artist category, Trey Songz, said, "Chris killed that. He left his heart on the stage. He gave genuine emotion. I was proud of him and I was happy for him for having that moment." Songz didn't mention Brown choking on the lyrics during the song: "He did that justice. Everybody's been waiting for that."
Brown may have been waiting for his turn to do a tribute to his idol Michael Jackson, but he also was happy to have an opportunity to speak to his fans later in the show.
"I let y'all down before, but I won't do it again," he said as he accepted the award for the AOL Fandemonium prize, which was presented by siblings Brandy and Ray J. "I promise." Fans voted online, giving Brown the win over Nicki Minaj, Trey Songz and Justin Bieber.
What did you think of Chris Brown's Michael Jackson tribute? Tell us in the comments
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Chris Brown at the 2010 BET Awards
Photo: Jeff Kravitz/ FilmMagic
Folks had nothing but love for Chris Brown, who fell apart during his tribute to Michael Jackson at the 10th annual BET Awards on Sunday night (June 27).
At the afterparty, hosted by the tag team of Diddy and "Hustle & Flow" actress Taraji P. Henson, everyone from a show producer to the cast of the soon-to-be-revived BET series "The Game," as well as some of the night's winners and presenters, had something to say about Brown's emotional performance of "Man in the Mirror," during which the singer fell to his knees crying, genuinely unable, it seemed, to sing the song.
"You know who stole my heart tonight?" Henson asked.
"Chris Brown!" answered Diddy, host Queen Latifah, BET personality Tigger and a group of others in near-unison.
"He was so vulnerable," Henson continued. "I love you, Chris!"
During the tribute, Brown channeled Michael as he danced to "Remember the Time," "Smooth Criminal" and "Billie Jean."
The winner in the Best Male R&B Artist category, Trey Songz, said, "Chris killed that. He left his heart on the stage. He gave genuine emotion. I was proud of him and I was happy for him for having that moment." Songz didn't mention Brown choking on the lyrics during the song: "He did that justice. Everybody's been waiting for that."
Brown may have been waiting for his turn to do a tribute to his idol Michael Jackson, but he also was happy to have an opportunity to speak to his fans later in the show.
"I let y'all down before, but I won't do it again," he said as he accepted the award for the AOL Fandemonium prize, which was presented by siblings Brandy and Ray J. "I promise." Fans voted online, giving Brown the win over Nicki Minaj, Trey Songz and Justin Bieber.
What did you think of Chris Brown's Michael Jackson tribute? Tell us in the comments
Related Videos
The 2010 BET Awards
Related Photos
2010 BET Awards Red Carpet
2010 BET Awards Show Highlights
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Michael Jackson
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Photos | Lady Gaga, Soundgarden, Green Day Heat Up Lollapalooza 2010
Lady Gaga, Soundgarden, Green Day Heat Up Lollapalooza 2010
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Ke$ha - My First Kiss
My First Kiss
Artist: Ke$ha
Label: Photo Finish Records
Director: Isaac Ravishankara
Artist: Ke$ha
Label: Photo Finish Records
Director: Isaac Ravishankara
Metal Bullets: Clips From the Front
Rockstar Energy Drink is getting ready to corner the metal touring market. On July 10 in San Bernardino, California they?ll launch this year?s Rockstar Energy Mayhem Festival, which features Korn, Rob Zombie, Lamb of God, Five Finger Death Punch, Atreyu and others. And three days after the tour ends in Aug 14 in Oklahoma City, [...]
Nikki Reed Explains Bella And Rosalie's 'Breaking Dawn' Bond
The onetime rivals' love for baby Renesmee is 'the one thing that's strong enough to bring them together.'By Kara Warner
Nikki Reed
Photo: MTV News
With "Eclipse" about to leave theaters and a sizable gap between the release dates of "Breaking Dawn - Part 1" and "Part 2," the "Twilight" news seems hard to come by these days — at least until the cast starts filming "Dawn" this fall.
Lucky for us, MTV News caught up with Nikki Reed recently to talk about her upcoming indie film "Last Day of Summer" co-starring DJ Qualls, and, naturally, the conversation veered into "Breaking Dawn" territory. As fans and readers of Stephenie Meyer's final "Twilight" book know, Reed's character Rosalie and Kristen Stewart's Bella form an unexpected bond late in the series. We asked her thoughts on how the relationship between the two women changes in the final two films.
"What is that saying: Nothing makes two people bond more than the hate of another?" Reed said. "I kind of feel like that [describes Bella and Rosalie's relationship], but in relation to love in 'Breaking Dawn,' because they both love this child so much."
Speaking of Bella and Edward's much-discussed baby, Renesmee, Reed explained that a shared love unites the two. "I think it's finally the one thing that's strong enough to bring them together — their love for this [child]. It's bizarre," Reed said, since in the books and the films Bella and Rosalie don't exactly get along perfectly. "It's like they learn to co-exist for the sake of the kid, almost like they're a divorced couple."
Reed has also said that her character's motivations for wanting Bella to have the baby at all costs are all about that love she has for the child, not politics.
"I think that Rosalie just always wanted to be a mom, and that's how I look at it," she said. "It has nothing to do with being pro-life or anything. I think it's about her want, her need to be a mother, and this is the only opportunity she's ever going to have, so she's willing to let Bella die so she can have that and fulfill that, and that's how I look at it. It's her own personal desires."
Check out everything we've got on "The Twilight Saga: Breaking Dawn - Part 1."
For young Hollywood news, fashion and "Twilight" updates around the clock, visit HollywoodCrush.MTV.com.
Nikki Reed
Photo: MTV News
With "Eclipse" about to leave theaters and a sizable gap between the release dates of "Breaking Dawn - Part 1" and "Part 2," the "Twilight" news seems hard to come by these days — at least until the cast starts filming "Dawn" this fall.
Lucky for us, MTV News caught up with Nikki Reed recently to talk about her upcoming indie film "Last Day of Summer" co-starring DJ Qualls, and, naturally, the conversation veered into "Breaking Dawn" territory. As fans and readers of Stephenie Meyer's final "Twilight" book know, Reed's character Rosalie and Kristen Stewart's Bella form an unexpected bond late in the series. We asked her thoughts on how the relationship between the two women changes in the final two films.
"What is that saying: Nothing makes two people bond more than the hate of another?" Reed said. "I kind of feel like that [describes Bella and Rosalie's relationship], but in relation to love in 'Breaking Dawn,' because they both love this child so much."
Speaking of Bella and Edward's much-discussed baby, Renesmee, Reed explained that a shared love unites the two. "I think it's finally the one thing that's strong enough to bring them together — their love for this [child]. It's bizarre," Reed said, since in the books and the films Bella and Rosalie don't exactly get along perfectly. "It's like they learn to co-exist for the sake of the kid, almost like they're a divorced couple."
Reed has also said that her character's motivations for wanting Bella to have the baby at all costs are all about that love she has for the child, not politics.
"I think that Rosalie just always wanted to be a mom, and that's how I look at it," she said. "It has nothing to do with being pro-life or anything. I think it's about her want, her need to be a mother, and this is the only opportunity she's ever going to have, so she's willing to let Bella die so she can have that and fulfill that, and that's how I look at it. It's her own personal desires."
Check out everything we've got on "The Twilight Saga: Breaking Dawn - Part 1."
For young Hollywood news, fashion and "Twilight" updates around the clock, visit HollywoodCrush.MTV.com.
Salma Hayek Samaire Armstrong Samantha Mathis Samantha Morton
Wednesday, August 25, 2010
Ke$ha - My First Kiss
My First Kiss
Artist: Ke$ha
Label: Photo Finish Records
Director: Isaac Ravishankara
Artist: Ke$ha
Label: Photo Finish Records
Director: Isaac Ravishankara
Photos | The Jonas Brothers, Miley Cyrus, Miranda Cosgrove, More Arrive At 2009 Kids' Choice Awards
The Jonas Brothers, Miley Cyrus, Miranda Cosgrove, More Arrive At 2009 Kids' Choice Awards
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To The Top
Taking my sights to the top, is just one of the ways I know I will succeed and this has to be one of the ways I get it done, and I know I will.
Multi-Millionaire is the only way for me....
Multi-Millionaire is the only way for me....
Amazing Opportunity
This is just a test to see if after all this work, if this will work and then get me the links needed to take me to the next level and I\'m sure it will.
Tuesday, August 24, 2010
Would You Like Adwords Definitive Guide
Title:
Would You Like Adwords Definitive Guide
Word Count:
565
Summary:
Would You Like Adwords Definitive Guide - Guaranteed! Quickly and Easily!
Keywords:
Adwords Definitive Guide
Article Body:
Would you like to find out what those-in-the-know have to say about adwords definitive guide? The information in the article below comes straight from well-informed experts with special knowledge about adwords definitive guide.
The definitive guide to google adwords by perry marshall is an ebook i first read about 4 months ago. the definitive guide to google adwords by perry marshall is an ebook i first... marshall, author of the definitive guide to google adwords describes himself as one of a tiny handful of experts on this new advertising medium. marshall, author of the definitive guide to google adwords describes himself as one of a ti... it s the guide to adwords and a te......s and how to get high search engine rankings. it s the guide to adwords a......s and how to get high search engine rankings. A step by step guide on making money by promoting affiliate programs via pay per click search engines such as Google AdWords and Yahoo! Many of the guide's processes can be used on any PPC search engine, but provides loads of information specifically useful for Google Adwords.
You may not consider everything you just read to be crucial information about adwords definitive guide. But don't be surprised if you find yourself recalling and using this very information in the next few days.
it s the guide to adwords and a te......s and how to get high search engine rankings. it s the guide to adwords a......s and how to get high search engine rankings. Many of the guide's processes can be used on any PPC search engine, but provides loads of information specifically useful for Google Adwords. marshall, author of the definitive guide to google adwords describes himself as one of a tiny handful of experts on this new advertising medium. Yet most guidebooks to Adwords talk about it in the same terms as offline advertising. The link will open up a page to guide prospective advertisers through the Adwords advertising process.
A step by step guide on making money by promoting affiliate programs via pay per click search engines such as Google AdWords and Yahoo! the definitive guide to google adwords by perry marshall is an ebook i first read about 4 months ago. the definitive guide to google adwords by perry marshall is an ebook i first... marshall, author of the definitive guide to google adwords describes himself as one of a ti... My AdWords guide will give you the basic guidance you need to get started and the AdWords site itself provides lots of useful help.
My Google AdWords guide alone provides enough information to get you started, even if you don't have your own site ... This is the ONLY guide you need to profit from Google adwords and the above strategy. hey friends, check this guide to google adwords out ! Quote: Nice guide but there seem to be so many of these useless - junk info sites looking to capitalise on adwords etc. I really recommend this important book as an excellent guide to profiting from Google AdWords. These seven copywriting guidelines can't all be implemented in each ad, especially on Google AdWords, which allows for just a few words.
Don't limit yourself by refusing to learn the details about adwords definitive guide. The more you know, the easier it will be to focus on what's important. http://www.adwords-make-money.com/adwords-definitive-guide/
Would You Like Adwords Definitive Guide
Word Count:
565
Summary:
Would You Like Adwords Definitive Guide - Guaranteed! Quickly and Easily!
Keywords:
Adwords Definitive Guide
Article Body:
Would you like to find out what those-in-the-know have to say about adwords definitive guide? The information in the article below comes straight from well-informed experts with special knowledge about adwords definitive guide.
The definitive guide to google adwords by perry marshall is an ebook i first read about 4 months ago. the definitive guide to google adwords by perry marshall is an ebook i first... marshall, author of the definitive guide to google adwords describes himself as one of a tiny handful of experts on this new advertising medium. marshall, author of the definitive guide to google adwords describes himself as one of a ti... it s the guide to adwords and a te......s and how to get high search engine rankings. it s the guide to adwords a......s and how to get high search engine rankings. A step by step guide on making money by promoting affiliate programs via pay per click search engines such as Google AdWords and Yahoo! Many of the guide's processes can be used on any PPC search engine, but provides loads of information specifically useful for Google Adwords.
You may not consider everything you just read to be crucial information about adwords definitive guide. But don't be surprised if you find yourself recalling and using this very information in the next few days.
it s the guide to adwords and a te......s and how to get high search engine rankings. it s the guide to adwords a......s and how to get high search engine rankings. Many of the guide's processes can be used on any PPC search engine, but provides loads of information specifically useful for Google Adwords. marshall, author of the definitive guide to google adwords describes himself as one of a tiny handful of experts on this new advertising medium. Yet most guidebooks to Adwords talk about it in the same terms as offline advertising. The link will open up a page to guide prospective advertisers through the Adwords advertising process.
A step by step guide on making money by promoting affiliate programs via pay per click search engines such as Google AdWords and Yahoo! the definitive guide to google adwords by perry marshall is an ebook i first read about 4 months ago. the definitive guide to google adwords by perry marshall is an ebook i first... marshall, author of the definitive guide to google adwords describes himself as one of a ti... My AdWords guide will give you the basic guidance you need to get started and the AdWords site itself provides lots of useful help.
My Google AdWords guide alone provides enough information to get you started, even if you don't have your own site ... This is the ONLY guide you need to profit from Google adwords and the above strategy. hey friends, check this guide to google adwords out ! Quote: Nice guide but there seem to be so many of these useless - junk info sites looking to capitalise on adwords etc. I really recommend this important book as an excellent guide to profiting from Google AdWords. These seven copywriting guidelines can't all be implemented in each ad, especially on Google AdWords, which allows for just a few words.
Don't limit yourself by refusing to learn the details about adwords definitive guide. The more you know, the easier it will be to focus on what's important. http://www.adwords-make-money.com/adwords-definitive-guide/
WORLDWIDE MOBILE MARKETING CORP. GOES INTERNATIONAL
Title:
WORLDWIDE MOBILE MARKETING CORP. GOES INTERNATIONAL
Word Count:
500
Summary:
WWMMC…. Ready to deploy its patented Advertising solutions internationally
Keywords:
Advertising, Business, Franchise, Finance, International
Article Body:
Miami, FL –January 04, 2007– Worldwide Mobile Marketing Corp. (WORLDWIDE) (Frankfurt Stock Exchange: WLJ and Pink Sheets: WMBM), a multi-faceted mobile media company offering innovative advertising through the use of specially designed vehicles and franchises as a medium for advertising message of its clients, is pleased to announce that it has completed an international franchise contract with the Agilent Group (AGILENT).
WORLDWIDE with their WAA Brand goes international. Mr. Tadele, owner of Agilent Group (AGILENT) an Advertising and Promotion firm in Addis Ababa, Ethiopia visited the USA to purchase the Master franchise rights for his country. An international Franchise contract was signed. The U.S. Department of Commerce, International Trade Specialist Philadelphia, helped to arrange the formal paperwork. The US Embassy in Addis Ababa was also involved in this transaction. Mr. Tadele is a veteran of the Advertising industry with more than two hundred clients in Ethiopia and years of working and marketing experience. AGILENT will be the first mobile advertising firm, who will offer the real time mobile ad technology to his clients in different areas in Ethiopia. Goal is to promote international AID’S campaigns throughout the country.
American and other international brands like products from Coca Cola to Nike, from GM Automobiles to Microsoft are on his client list. Mr. Tadele, will purchase a fleet of mobile Advertising Vehicles to start promotions.
Mr. Tadele with his international knows how and business experience is the perfect fit for both companies. WORLDWIDE and AGILENT are looking for a high impact in the mobile Advertising technology in Ethiopia and surrounding countries.
About WORLDWIDE
• Worldwide Mobile Marketing Corp. (WORLDWIDE) (Frankfurt Stock Exchange: WLJ and Pink Sheets: WMBM) (www.waaglobalmedia.com)
• BRANDING is WAA since 1995 in Business and Franchisor.
• WAA expand his operation from Coast to Coast.
• WAA is the first national mobile Franchise with real time communication vehicles.
• WAA 12 months Goal, 100 Vehicles on Road, Investment $ 10,000,000.
• WAA will operate by 2009 a fleet of minimum 300 Vehicles in USA.
• WAA Franchisee’s will operate city location and fleet.
• WAA Fortune 500 Clients list is from Coca Cola and IBM to Ford and many more.
• WAA backed by multiple US Patent’s.
Information presented in this newsletter contain "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact and may be "forward looking statements." Forward looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through the use of words such as "projects", "foresee", “expects’”, “will,” “anticipates,” “estimates,” “believes,” "understands" or that by statements indicating certain actions “may,” “could,” or “might” occur.
CONTACT: David Vanvort
Email: investor-relation@waaglobalmedia.com
(800) 714-9985
WORLDWIDE MOBILE MARKETING CORP. GOES INTERNATIONAL
Word Count:
500
Summary:
WWMMC…. Ready to deploy its patented Advertising solutions internationally
Keywords:
Advertising, Business, Franchise, Finance, International
Article Body:
Miami, FL –January 04, 2007– Worldwide Mobile Marketing Corp. (WORLDWIDE) (Frankfurt Stock Exchange: WLJ and Pink Sheets: WMBM), a multi-faceted mobile media company offering innovative advertising through the use of specially designed vehicles and franchises as a medium for advertising message of its clients, is pleased to announce that it has completed an international franchise contract with the Agilent Group (AGILENT).
WORLDWIDE with their WAA Brand goes international. Mr. Tadele, owner of Agilent Group (AGILENT) an Advertising and Promotion firm in Addis Ababa, Ethiopia visited the USA to purchase the Master franchise rights for his country. An international Franchise contract was signed. The U.S. Department of Commerce, International Trade Specialist Philadelphia, helped to arrange the formal paperwork. The US Embassy in Addis Ababa was also involved in this transaction. Mr. Tadele is a veteran of the Advertising industry with more than two hundred clients in Ethiopia and years of working and marketing experience. AGILENT will be the first mobile advertising firm, who will offer the real time mobile ad technology to his clients in different areas in Ethiopia. Goal is to promote international AID’S campaigns throughout the country.
American and other international brands like products from Coca Cola to Nike, from GM Automobiles to Microsoft are on his client list. Mr. Tadele, will purchase a fleet of mobile Advertising Vehicles to start promotions.
Mr. Tadele with his international knows how and business experience is the perfect fit for both companies. WORLDWIDE and AGILENT are looking for a high impact in the mobile Advertising technology in Ethiopia and surrounding countries.
About WORLDWIDE
• Worldwide Mobile Marketing Corp. (WORLDWIDE) (Frankfurt Stock Exchange: WLJ and Pink Sheets: WMBM) (www.waaglobalmedia.com)
• BRANDING is WAA since 1995 in Business and Franchisor.
• WAA expand his operation from Coast to Coast.
• WAA is the first national mobile Franchise with real time communication vehicles.
• WAA 12 months Goal, 100 Vehicles on Road, Investment $ 10,000,000.
• WAA will operate by 2009 a fleet of minimum 300 Vehicles in USA.
• WAA Franchisee’s will operate city location and fleet.
• WAA Fortune 500 Clients list is from Coca Cola and IBM to Ford and many more.
• WAA backed by multiple US Patent’s.
Information presented in this newsletter contain "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact and may be "forward looking statements." Forward looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through the use of words such as "projects", "foresee", “expects’”, “will,” “anticipates,” “estimates,” “believes,” "understands" or that by statements indicating certain actions “may,” “could,” or “might” occur.
CONTACT: David Vanvort
Email: investor-relation@waaglobalmedia.com
(800) 714-9985
Word Of Mouth Advertising - Steps To Create Awareness
Title:
Word Of Mouth Advertising - Steps To Create Awareness
Word Count:
354
Summary:
Word of mouth advertising creates an awareness campaign where your business information travels from person to person, creating a world wind of awareness. For a new business start-up, word of mouth marketing is often the best and most effective advertising method.
Newspaper print and classified ads can get very expensive, and have lost much of their effectiveness with the popularity of the internet in the past decade. New business owners can't even consider radio or televi...
Keywords:
advertising, marketing, home business, small business
Article Body:
Word of mouth advertising creates an awareness campaign where your business information travels from person to person, creating a world wind of awareness. For a new business start-up, word of mouth marketing is often the best and most effective advertising method.
Newspaper print and classified ads can get very expensive, and have lost much of their effectiveness with the popularity of the internet in the past decade. New business owners can't even consider radio or television advertising as a viable option. What is left for a home business or small start-up to do to spread the word about their enterprise?
Here are some steps that you can take to start a viral word of mouth marketing campaign about your business:
Acquaintances: Approach your friends, family and neighbors initially, followed by contacting other people you know in your community and beyond. To begin your campaign, you may take a broad approach to spread your information; ultimately streamlining your message to your target market.
Networking: Both online and off, networking is the backbone of the word of mouth marketing. You need to have a large network to build a database of prospective customers. Find forums and other groups where your target market ‘hang out.’
Website: It’s the Internet age. Establish your website with good, focused keywords to get favorable results from the search engines. Also, keep your website, user-friendly with easy navigation and complete updated information about everything regarding your business.
Freebies: Everyone loves to get something free. Create a free report or ebook related to your idea or product and give it away to potential customers, asking them to give the item to their friends and family as well.
Mailers: You can use email or postcards or pamphlets about your business to inform your acquaintances prior to calling them.
Word of mouth advertising has stood the test of time and is effective for every business. There are simple, affordable methods of starting a viral marketing campaign that will spread like wild fire. By putting into place some or all of the ideas mentioned above, you can create a world of advertising for your business.
Word Of Mouth Advertising - Steps To Create Awareness
Word Count:
354
Summary:
Word of mouth advertising creates an awareness campaign where your business information travels from person to person, creating a world wind of awareness. For a new business start-up, word of mouth marketing is often the best and most effective advertising method.
Newspaper print and classified ads can get very expensive, and have lost much of their effectiveness with the popularity of the internet in the past decade. New business owners can't even consider radio or televi...
Keywords:
advertising, marketing, home business, small business
Article Body:
Word of mouth advertising creates an awareness campaign where your business information travels from person to person, creating a world wind of awareness. For a new business start-up, word of mouth marketing is often the best and most effective advertising method.
Newspaper print and classified ads can get very expensive, and have lost much of their effectiveness with the popularity of the internet in the past decade. New business owners can't even consider radio or television advertising as a viable option. What is left for a home business or small start-up to do to spread the word about their enterprise?
Here are some steps that you can take to start a viral word of mouth marketing campaign about your business:
Acquaintances: Approach your friends, family and neighbors initially, followed by contacting other people you know in your community and beyond. To begin your campaign, you may take a broad approach to spread your information; ultimately streamlining your message to your target market.
Networking: Both online and off, networking is the backbone of the word of mouth marketing. You need to have a large network to build a database of prospective customers. Find forums and other groups where your target market ‘hang out.’
Website: It’s the Internet age. Establish your website with good, focused keywords to get favorable results from the search engines. Also, keep your website, user-friendly with easy navigation and complete updated information about everything regarding your business.
Freebies: Everyone loves to get something free. Create a free report or ebook related to your idea or product and give it away to potential customers, asking them to give the item to their friends and family as well.
Mailers: You can use email or postcards or pamphlets about your business to inform your acquaintances prior to calling them.
Word of mouth advertising has stood the test of time and is effective for every business. There are simple, affordable methods of starting a viral marketing campaign that will spread like wild fire. By putting into place some or all of the ideas mentioned above, you can create a world of advertising for your business.
Women in advertising
Title:
Women in advertising
Word Count:
944
Summary:
Men and women are different. It was designed by nature like this and there is nothing wrong about it as they perfectly supplement each other. There are stable images of men and women roles in the society, which are very difficult to change or overcome...
Keywords:
Women in advertising
Article Body:
Introduction
Men and women are different. It was designed by nature like this and there is nothing wrong about it as they perfectly supplement each other. There are stable images of men and women roles in the society, which are very difficult to change or overcome. Men are usually regarded as strong and resolute, clever and quick. Female roles are reduced to pretty and sexy objects. Advertising not only reflects the situation on the world market, but also the tendencies of the modern society and thing, which are in requisition. Gender plays in important role in advertising and gender stereotypes very often define the advertising style.
Men generally carry more important social roles, with very few exceptions, and this is reflected in the advertisements. Men play roles of authorities in the advertisements who either give examples of express their professional opinion in the contrast to women, who mainly play submissive roles of users of the products.
Advertisement can be called a measure of social opinion as it expresses the needs of the society but at the same time it also forms it. It plays a vital role in promoting labels and stereotypes. Certain ads are targeted to certain social groups. Ads, which display different female characters, appeal to different social groups.
In my paper I would like to study different approaches to woman in advertising, such as treating women as sex object, housewife, submissive, mother, professional, dumb blonde, in order to analyse social position of women and their perspectives.
Lets focus on each type of advertisements in order to study the social role it gives to women.
Women in advertising
First, and most traditional category of advertisements depicts women as typical housewife, fulfilling the major gender stereotype of the mankind. These characters radiate sweetness, warm-heartedness and passion to house holding. For example, the advertisement of commercially laundry “Bryza”, underlines the laundry to be totally women occupation. In the advertisement man is singing about children and stains and then addresses women with the words “Now You have Bryza”. Such an attitude implies that only women can and must be interested in laundry and other issued connected with house holding. Another bright example of such an attitude is an ad of Virginia Slims. This advertisement states “The sexiest move that a guy can make [in the house] is cleaning up.” Such an attitude presupposes that cleaning is fully women’s occupation and men, who help their women about the house, are doing the heroic deed and should be treated as heroes. Examples are multiple and we can calculate up to a dozen of advertisement, where women act as typical housewives during one commercial block. Such an attitude humiliates female dignity and strengthens social stereotype about the woman as a housewife. There is nothing bad in being a good housewife or taking care about husband and children. It’s bad when all the life is artificially and intentionally centred all around this aspect. In order to understand the accordance of this category to ethical norms, we should define on the ethics first. Ethics, or moral philosophy is defined as a set of regulation, which define right or wrong behaviour. From the ethical point of view, popularising the ideal of house keeping can not be regarded as something wrong. We should look deeper into the root of the problem to see another ethical problem here. Such kind of ads can limit female rights. Voluntary or not, but with the help of these ads socials role of the woman is reduced to the role of typical housewife. All the actions should be agreed with the ethics of the profession.
The role of submissive mother originally arises from the role of housewife. Motherhood is one of main destinations of all women. We all know about this from the childhood. Unfortunately, fatherhood isn’t considered to be one of the main social roles of the man. Rising children is considered to be mainly female prerogative. Such an attitude is reflected in the advertisements, where all children are accompanied by their caring and submissive mothers. These are mothers, who make the children ready to school, cook them breakfast, take care about their health, appearance, toys, etc. The chances to see a man in the role of loving father is very small or equals zero. These stereotypes about the role of woman as submissive mother are reflected in ad of Chewi-Quaker. Small girl is worried about new surrounding after moving to another school, but becomes popular when finds Chewis and messages from her loving mother in her lunch box. Another very bright example is a Cheetos advertisement, where the mother of four children is driving a family van around the city. These are typical ad when loving and caring mother helps her kids. It’s hard for us to imagine any man on the place of the woman in the ads about children. These ads are light and touching, but they serve a bad service persuading the society that taking care about the children is fully feminine responsibility. The social role of woman is changed nowadays and the range of her responsibilities goes much further than housework or raising children. In many families women work on a par with men or even more, but old social stereotypes are still alive and still give the perverted idea about the female role in the society. Same as the first category, the ads which include the patters of the submissive mothers don’t contradict any ethical norms directly as they don’t include any lies or violence, but the result can break the ethical norm, breaking the balance between social and personal life of the women.
Women in advertising
Word Count:
944
Summary:
Men and women are different. It was designed by nature like this and there is nothing wrong about it as they perfectly supplement each other. There are stable images of men and women roles in the society, which are very difficult to change or overcome...
Keywords:
Women in advertising
Article Body:
Introduction
Men and women are different. It was designed by nature like this and there is nothing wrong about it as they perfectly supplement each other. There are stable images of men and women roles in the society, which are very difficult to change or overcome. Men are usually regarded as strong and resolute, clever and quick. Female roles are reduced to pretty and sexy objects. Advertising not only reflects the situation on the world market, but also the tendencies of the modern society and thing, which are in requisition. Gender plays in important role in advertising and gender stereotypes very often define the advertising style.
Men generally carry more important social roles, with very few exceptions, and this is reflected in the advertisements. Men play roles of authorities in the advertisements who either give examples of express their professional opinion in the contrast to women, who mainly play submissive roles of users of the products.
Advertisement can be called a measure of social opinion as it expresses the needs of the society but at the same time it also forms it. It plays a vital role in promoting labels and stereotypes. Certain ads are targeted to certain social groups. Ads, which display different female characters, appeal to different social groups.
In my paper I would like to study different approaches to woman in advertising, such as treating women as sex object, housewife, submissive, mother, professional, dumb blonde, in order to analyse social position of women and their perspectives.
Lets focus on each type of advertisements in order to study the social role it gives to women.
Women in advertising
First, and most traditional category of advertisements depicts women as typical housewife, fulfilling the major gender stereotype of the mankind. These characters radiate sweetness, warm-heartedness and passion to house holding. For example, the advertisement of commercially laundry “Bryza”, underlines the laundry to be totally women occupation. In the advertisement man is singing about children and stains and then addresses women with the words “Now You have Bryza”. Such an attitude implies that only women can and must be interested in laundry and other issued connected with house holding. Another bright example of such an attitude is an ad of Virginia Slims. This advertisement states “The sexiest move that a guy can make [in the house] is cleaning up.” Such an attitude presupposes that cleaning is fully women’s occupation and men, who help their women about the house, are doing the heroic deed and should be treated as heroes. Examples are multiple and we can calculate up to a dozen of advertisement, where women act as typical housewives during one commercial block. Such an attitude humiliates female dignity and strengthens social stereotype about the woman as a housewife. There is nothing bad in being a good housewife or taking care about husband and children. It’s bad when all the life is artificially and intentionally centred all around this aspect. In order to understand the accordance of this category to ethical norms, we should define on the ethics first. Ethics, or moral philosophy is defined as a set of regulation, which define right or wrong behaviour. From the ethical point of view, popularising the ideal of house keeping can not be regarded as something wrong. We should look deeper into the root of the problem to see another ethical problem here. Such kind of ads can limit female rights. Voluntary or not, but with the help of these ads socials role of the woman is reduced to the role of typical housewife. All the actions should be agreed with the ethics of the profession.
The role of submissive mother originally arises from the role of housewife. Motherhood is one of main destinations of all women. We all know about this from the childhood. Unfortunately, fatherhood isn’t considered to be one of the main social roles of the man. Rising children is considered to be mainly female prerogative. Such an attitude is reflected in the advertisements, where all children are accompanied by their caring and submissive mothers. These are mothers, who make the children ready to school, cook them breakfast, take care about their health, appearance, toys, etc. The chances to see a man in the role of loving father is very small or equals zero. These stereotypes about the role of woman as submissive mother are reflected in ad of Chewi-Quaker. Small girl is worried about new surrounding after moving to another school, but becomes popular when finds Chewis and messages from her loving mother in her lunch box. Another very bright example is a Cheetos advertisement, where the mother of four children is driving a family van around the city. These are typical ad when loving and caring mother helps her kids. It’s hard for us to imagine any man on the place of the woman in the ads about children. These ads are light and touching, but they serve a bad service persuading the society that taking care about the children is fully feminine responsibility. The social role of woman is changed nowadays and the range of her responsibilities goes much further than housework or raising children. In many families women work on a par with men or even more, but old social stereotypes are still alive and still give the perverted idea about the female role in the society. Same as the first category, the ads which include the patters of the submissive mothers don’t contradict any ethical norms directly as they don’t include any lies or violence, but the result can break the ethical norm, breaking the balance between social and personal life of the women.
Women in Advertisements
Featuring a female model in advertisements initially started with advertisements on products like alcohol and adult entertainment. The trend then spread like a wildfire in the market and is still being widely used although being exaggerated. It has become a compulsion now to have a beautiful model in all kinds of advertisement, which sometimes seems unnecessary. They seem to sell anything from shaving gel to cars.
Many women right activists say that the women are being projected as merely an object by such advertisements. But the harsh truth is that advertisements featuring women is influencing viewers of all ages and advertisers have realized this. The advertisement starts with an attractive woman posing in seductive ways followed by the product or the service offered by the company. The beauty of the model already lures the customer, so advertisers do not have to put in more effort to motivate them.
But there are certain drawbacks in using women models in some advertisements and if a consumer is smart enough, it won’t take time for him to realize that. It is totally irrelevant to feature a female model or an actress in advertisement promoting men products. Some good examples of this point are showing a woman in axe deodorant commercial and comparison of a partially nude woman’s body to the body of a car. Second drawback is due to more concentration on the model, the attention deserved by the product is not sufficient. The main focus of the advertisement is lost.
Surprisingly only few male models advertises for male oriented products. Even a picture of a woman on an Internet commercial seems not logical to some extent, as there are thirty percent of female internet users and seventy percent of male internet users, worldwide. To add to it, advertisers cannot explain why beautiful bodies bring success to advertisement.
Advertisements are convincing and motivating tool, which can leave a deep impact on the minds of the viewers and plays a major role in molding the culture and attitude of the people. Expansive and extensive portraying of women in this manner merely reduces their image to an object of passion. Emphasis is laid only on the physical beauty of the woman like features, body curves. After the commercial has been shot, using graphical technology, any kind of imperfection of the body is altered which in a way sends out the signal that only perfect people are meant to use the product.
The companies have a moral responsibility also in the society. These commercials have a negative impact on the society and leads to problems faced for the common woman. The major ill effect is the pressure on woman to get those near-perfect bodies. They get so pressurized that they take the unhealthy way to reach the set goals. They develop eating disorders; their health gets affected which may sometimes result in irreparable damages. And those who never make it to that point, face humiliation and get taunted by everyone around them. This results in depression and other long-term psychological diseases.
According to researches and surveys conducted, most of the women vow that commercials lower their self-confidence and they visualize themselves as unattractive due to the image being portrayed of the perfect woman in ads. In America, seventy-five percent of healthy females think that they are over-weight. Half of the women populations are on some kind of diet program and nearly ten million women suffer from serious eating disorders. The weight of a fashion model is twenty three percent less than an average weighed ordinary woman.
Advertisements haven’t spared women being beaten up. In a particular after shave lotion commercial, the background voice says that its essential to learn martial arts because once a man applies the company’s product, women around will be attracted and will pounce on him. Towards the end of the commercial, they show a male model kicking several women model that seem to have attracted to him. This is degradation of respect of women to the lowest level.
After all this exposure, women viewers identify themselves as the weaker sex. Some think that males decide their self-worth. Over exposure of women as sex objects have triggered cases of physical assault and rapes. Majority of the women are taking the wrong way to get those stick figures, which are results in diseases, sometimes leading to death. And most of this is attributed to the advertisements that pour into the lives of innocent people everyday. Marketing ethics should be built to raise the status of woman in the society and give them the due respect but not degrade them.
Many women right activists say that the women are being projected as merely an object by such advertisements. But the harsh truth is that advertisements featuring women is influencing viewers of all ages and advertisers have realized this. The advertisement starts with an attractive woman posing in seductive ways followed by the product or the service offered by the company. The beauty of the model already lures the customer, so advertisers do not have to put in more effort to motivate them.
But there are certain drawbacks in using women models in some advertisements and if a consumer is smart enough, it won’t take time for him to realize that. It is totally irrelevant to feature a female model or an actress in advertisement promoting men products. Some good examples of this point are showing a woman in axe deodorant commercial and comparison of a partially nude woman’s body to the body of a car. Second drawback is due to more concentration on the model, the attention deserved by the product is not sufficient. The main focus of the advertisement is lost.
Surprisingly only few male models advertises for male oriented products. Even a picture of a woman on an Internet commercial seems not logical to some extent, as there are thirty percent of female internet users and seventy percent of male internet users, worldwide. To add to it, advertisers cannot explain why beautiful bodies bring success to advertisement.
Advertisements are convincing and motivating tool, which can leave a deep impact on the minds of the viewers and plays a major role in molding the culture and attitude of the people. Expansive and extensive portraying of women in this manner merely reduces their image to an object of passion. Emphasis is laid only on the physical beauty of the woman like features, body curves. After the commercial has been shot, using graphical technology, any kind of imperfection of the body is altered which in a way sends out the signal that only perfect people are meant to use the product.
The companies have a moral responsibility also in the society. These commercials have a negative impact on the society and leads to problems faced for the common woman. The major ill effect is the pressure on woman to get those near-perfect bodies. They get so pressurized that they take the unhealthy way to reach the set goals. They develop eating disorders; their health gets affected which may sometimes result in irreparable damages. And those who never make it to that point, face humiliation and get taunted by everyone around them. This results in depression and other long-term psychological diseases.
According to researches and surveys conducted, most of the women vow that commercials lower their self-confidence and they visualize themselves as unattractive due to the image being portrayed of the perfect woman in ads. In America, seventy-five percent of healthy females think that they are over-weight. Half of the women populations are on some kind of diet program and nearly ten million women suffer from serious eating disorders. The weight of a fashion model is twenty three percent less than an average weighed ordinary woman.
Advertisements haven’t spared women being beaten up. In a particular after shave lotion commercial, the background voice says that its essential to learn martial arts because once a man applies the company’s product, women around will be attracted and will pounce on him. Towards the end of the commercial, they show a male model kicking several women model that seem to have attracted to him. This is degradation of respect of women to the lowest level.
After all this exposure, women viewers identify themselves as the weaker sex. Some think that males decide their self-worth. Over exposure of women as sex objects have triggered cases of physical assault and rapes. Majority of the women are taking the wrong way to get those stick figures, which are results in diseases, sometimes leading to death. And most of this is attributed to the advertisements that pour into the lives of innocent people everyday. Marketing ethics should be built to raise the status of woman in the society and give them the due respect but not degrade them.
Monday, August 23, 2010
Advertising in Concessions
Title:
Advertising in Concessions
Word Count:
622
Summary:
This article explains how important advertising is to the food concession business. It discusses three very common types of advertising and tells the advantages and disadvantages to each type of advertising. Choosing advertising is very difficult, but choosing the right advertising can be profitable.
Keywords:
concession business, concession trailers, concession trucks, concession stands, food concessions
Article Body:
As is true with any business, advertising in the food concession business is extremely important in order to get the word out that a new business has come to town. However, while it is very important to utilize advertising when you are in any industry, it is even more important to use it in the concession business. Food concession businesses are working at an uphill climb as far as advertising goes. You don’t have a fixed building. No matter how permanent your location may seem you don’t have an absolutely permanent location. There are many different obstacles. However, if you use advertising, you can really make a difference in the number of customers you have. There are different types of advertising. There is word of mouth advertising, print advertising, and tv and radio commercial advertising.
One of the best types of advertising is word-of-mouth advertising. The reason this is one of the best is because you don’t do it. For one thing, it’s coming straight from the mouths of your already customers to the ears of your potential customers. Secondly it’s free. You don’t have to pay for this type of advertising and it is one of the most powerful types of advertising there is. By having great food, great customer service and great value, you can be sure to get this type of advertising. Be careful that you have all of these things because advertising works in both ways if a customer is dissatisfied. Most of the time, advertising is even worse if it’s negative because it spreads faster.
Another type of advertising is print ads. These are becoming more and more obsolete with the ever increasing popularity of the tv, radio, and internet. Some types of print advertising are flyers, business cards, and mail outs. These can all be varying prices ranging from fairly plain and simple to decked out with color copies. Either way you go try to make a lasting memorable impression. The down side to this is that flyers and mail outs can be considered to be very annoying junk mail. You do not want to alienate your customers by making them angry that you sent them a flyer. This is just something you should consider before you choose your form of advertisement.
Finally we have radio and television commercials. These are great ways to advertise but can be costly. The reason they are so great is because they let you see and hear the advertisement. Something is much more likely to get stuck in people’s minds when it is both seen and heard rather than just read. There is a downside to this, however it is not as negative as that of the print advertising. The down side of the tv or radio commercial is that people get annoyed because there are so many commercials. The thing that gets you around this as a business is that they have learned to accept that there are commercials that must be run for the tv show or radio show to stay on the air. Another downside however that is a little more detrimental is the increased popularity of DVR, a recorder for the tv that causes people to be able to fast forward through the commercials.
All of these types of advertising have problems of their own. So, before you choose the type of advertising you are going to use, make sure you have thought long and hard about what drawbacks you are willing to accept and which ones you aren’t. These choices are going to be based largely on the type of advertising budget you have. While there are drawbacks, advertising is necessary to flourish as a business.
Advertising in Concessions
Word Count:
622
Summary:
This article explains how important advertising is to the food concession business. It discusses three very common types of advertising and tells the advantages and disadvantages to each type of advertising. Choosing advertising is very difficult, but choosing the right advertising can be profitable.
Keywords:
concession business, concession trailers, concession trucks, concession stands, food concessions
Article Body:
As is true with any business, advertising in the food concession business is extremely important in order to get the word out that a new business has come to town. However, while it is very important to utilize advertising when you are in any industry, it is even more important to use it in the concession business. Food concession businesses are working at an uphill climb as far as advertising goes. You don’t have a fixed building. No matter how permanent your location may seem you don’t have an absolutely permanent location. There are many different obstacles. However, if you use advertising, you can really make a difference in the number of customers you have. There are different types of advertising. There is word of mouth advertising, print advertising, and tv and radio commercial advertising.
One of the best types of advertising is word-of-mouth advertising. The reason this is one of the best is because you don’t do it. For one thing, it’s coming straight from the mouths of your already customers to the ears of your potential customers. Secondly it’s free. You don’t have to pay for this type of advertising and it is one of the most powerful types of advertising there is. By having great food, great customer service and great value, you can be sure to get this type of advertising. Be careful that you have all of these things because advertising works in both ways if a customer is dissatisfied. Most of the time, advertising is even worse if it’s negative because it spreads faster.
Another type of advertising is print ads. These are becoming more and more obsolete with the ever increasing popularity of the tv, radio, and internet. Some types of print advertising are flyers, business cards, and mail outs. These can all be varying prices ranging from fairly plain and simple to decked out with color copies. Either way you go try to make a lasting memorable impression. The down side to this is that flyers and mail outs can be considered to be very annoying junk mail. You do not want to alienate your customers by making them angry that you sent them a flyer. This is just something you should consider before you choose your form of advertisement.
Finally we have radio and television commercials. These are great ways to advertise but can be costly. The reason they are so great is because they let you see and hear the advertisement. Something is much more likely to get stuck in people’s minds when it is both seen and heard rather than just read. There is a downside to this, however it is not as negative as that of the print advertising. The down side of the tv or radio commercial is that people get annoyed because there are so many commercials. The thing that gets you around this as a business is that they have learned to accept that there are commercials that must be run for the tv show or radio show to stay on the air. Another downside however that is a little more detrimental is the increased popularity of DVR, a recorder for the tv that causes people to be able to fast forward through the commercials.
All of these types of advertising have problems of their own. So, before you choose the type of advertising you are going to use, make sure you have thought long and hard about what drawbacks you are willing to accept and which ones you aren’t. These choices are going to be based largely on the type of advertising budget you have. While there are drawbacks, advertising is necessary to flourish as a business.
Advertising Ideas To Get Your Mind Bubbling
Title:
Advertising Ideas To Get Your Mind Bubbling
Word Count:
358
Summary:
There are a couple of truths that seem to apply to many small businesses, especially ones that are also newly established
Keywords:
Advertising Ideas To Get Your Mind BubblingAdvertising Ideas To Get Your Mind BubblingAdvertising Ideas To Get Your Mind Bubbling
Article Body:
There are a couple of truths that seem to apply to many small businesses, especially ones that are also newly established. One of them is that budgets do not allow for all ideas to be implemented. Another is that advertising is necessary. A quick look over these two statements will result in a belief that they are contradictory factors of a business if they are both true. That is unfortunately a misconception held by many new business owners. As we all know the majority of new business to not make it past their second year in business.
One of the factors that can assist in the difficulties of establishing a new, small business is the belief that important money to sustain the business cannot be spent on advertising. The allocation of money to advertising usually has a very low priority in a small businesses budget. This is a mistake, advertising is necessary, but there are a number of ways that it can be done in a cost effective manner.
First on a businesses list should be the largest yellow pages ad they are able to afford. Although the phone book is an old form of advertising with the importance that the internet is taking on, this is still one of the first things potential clients do when looking for a business or product.
Other print advertising ideas can be done with newspaper advertising. Local papers can get your geographic region narrowed in on. This is especially important given that the majority of small business clients come from a 3 to 5 mile radius. Also, papers can be good because they frequently have specialized advertising sections, which will be read by just the people you want. Local business groups also create special advertising sections that can be a great advertising idea and cost effective too.
Other ideas might look into specialized magazine advertising, using vehicle graphics and using the billing and other mailing necessities you have to further promote upcoming events and specials. There are a lot of ways out there that offer advertising idea possibilities, but the one thing that must be adhered to is that you must do something.
Advertising Ideas To Get Your Mind Bubbling
Word Count:
358
Summary:
There are a couple of truths that seem to apply to many small businesses, especially ones that are also newly established
Keywords:
Advertising Ideas To Get Your Mind BubblingAdvertising Ideas To Get Your Mind BubblingAdvertising Ideas To Get Your Mind Bubbling
Article Body:
There are a couple of truths that seem to apply to many small businesses, especially ones that are also newly established. One of them is that budgets do not allow for all ideas to be implemented. Another is that advertising is necessary. A quick look over these two statements will result in a belief that they are contradictory factors of a business if they are both true. That is unfortunately a misconception held by many new business owners. As we all know the majority of new business to not make it past their second year in business.
One of the factors that can assist in the difficulties of establishing a new, small business is the belief that important money to sustain the business cannot be spent on advertising. The allocation of money to advertising usually has a very low priority in a small businesses budget. This is a mistake, advertising is necessary, but there are a number of ways that it can be done in a cost effective manner.
First on a businesses list should be the largest yellow pages ad they are able to afford. Although the phone book is an old form of advertising with the importance that the internet is taking on, this is still one of the first things potential clients do when looking for a business or product.
Other print advertising ideas can be done with newspaper advertising. Local papers can get your geographic region narrowed in on. This is especially important given that the majority of small business clients come from a 3 to 5 mile radius. Also, papers can be good because they frequently have specialized advertising sections, which will be read by just the people you want. Local business groups also create special advertising sections that can be a great advertising idea and cost effective too.
Other ideas might look into specialized magazine advertising, using vehicle graphics and using the billing and other mailing necessities you have to further promote upcoming events and specials. There are a lot of ways out there that offer advertising idea possibilities, but the one thing that must be adhered to is that you must do something.
Advertising Gold - Extreme Benefits Extraction For E-Authors
Title:
Advertising Gold - Extreme Benefits Extraction For E-Authors
Word Count:
1185
Summary:
Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project.
Here's where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here's where we have to be cautious and take the right steps in the right order, so we might stay on track.
In order to write ANY form of marketing material for your ebook or course, you need to be completely...
Keywords:
benefits extraction, advertising gold, silvia hartmann, benefit, benefits, ebook marketing
Article Body:
Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project.
Here's where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here's where we have to be cautious and take the right steps in the right order, so we might stay on track.
In order to write ANY form of marketing material for your ebook or course, you need to be completely FAMILIAR with all the benefits of your product.
Now it seems obvious that the author, of all people, SHOULD be familiar with the benefits but there is such a thing as over-familiarity, as well as having been immersed in the project for a long time and thus not seeing the proverbial forest for the trees any longer.
I was assisting just such an ebook author and absolute AUTHORITY on writing their major sales page the other day, and I was astonished that they couldn't answer certain basic questions I put to them, such as:
"How many chapters are there in your book?"
"How many pages does your book have?"
"How many illustrations?"
"How many words?"
"What's the ISBN?"
The answer was always something along the lines of, "Ahm ... I guess I could look it up ..."
Oooh!
These are the kind of "technical details" that are handled in a publishing house by "other people" - but of course, in web publishing they need to be known EXACTLY by the author, because these things comprise the "technical specifications" of the product and a prospective purchaser might well enquire or need to know up front before they make their buying decision.
But that's just an example and in a way, it is the tip of the iceberg.
What became very apparent was that the author in question had missed out on the first step of ANY marketing analysis.
This important step, which is the core topic of this article, is ESSENTIAL to be able to write any form of advertising copy, to target the correct audiences with the correct approach and to market the product, full stop.
This first step is called "the benefits extraction".
*** How To Do The Benefits Extraction ***
You need a printed out copy of your book or course, PLENTY of empty pieces of paper, a big pot of coffee and then, you take off your author's hat and instead, you put on your marketing hat and go through the text, ONE PARAGRAPH AT A TIME, and "extract" ALL the benefits that could possibly accrue for the reader/user/learner AND all they come into contact with *if they follow the advice and procedures outlined* exactly.
There is a HUGE range of potential benefits that can and will be found in this process, and even before we get into the text and content itself, there's also benefits such as:
Good sized print - easy to read for older people, avoid headaches!
Good use of white space - easy on the eye, relaxing reading
Well structured - information flow is logical, and thus easy to understand and learn
Fully indexed - things are easy to find, you can quickly get to what you need to know.
Helpful diagrams and illustrations - pictures say more than a thousand words ...
... and so on.
Once you get into the content, you will notice that sometimes, a single sentence or paragraph hides a MAJOR benefit, such as:
"The SINGLE little known SECRET to all your marketing problems!" (Page 23)
Take your time and keep backing up and asking yourself over and over again, "What BENEFITS will the reader/user get from this?"
Immediately, short term, long term?
Don't stop with things like,
"Reader will learn how to use the snarkometer ..."
That's not a benefit.
A benefit is what happens WHEN you use a snarkometer as its creator designed it to be used - so the benefit might be:
"Reader will be able to capture even well hidden, rare and elusive snarks."
From there, you can go on to further future benefits, such as:
"Reader will become famous and rich from his snark sales."
That's the point, after all!
*** Sorting Out Your Benefits ***
If you do this properly, you will find HUNDREDS of benefits, big and small, and for all sorts of different applications, situations and people, and from all sorts of different angles, in ANY decent ebook or ecourse.
You will have them all written down, as they come, with the referencing page numbers on your many sheets of paper.
Now it's time to sort them out.
Firstly, go through your list and find the MAJOR benefits that would make the best HEADLINES and major bonus lists.
As soon as you've got those, your advertising and marketing falls into place because now you know WHAT IT IS THAT YOU ARE SELLING!
"Deep down", of course you knew that all along but it's extraordinary how "deep down" this stuff often is and how hard one has to dig to get it out of the authors to bring it to the surface!
Pick out the top ten benefits and transfer them to a new sheet of paper.
Now, pick the next 20 or so which will become benefits in lists on pitch pages, or will be laid end-to-end in classifieds and sales letters.
Finally, take all the rest and sort them out in any way you want.
You might find that a particular market emerges that you hadn't thought about before with their OWN benefits list that is quite separate from the general main benefits, and where you can then market your product accordingly.
You might well find material amongst those benefits that you can use to write articles or engage in customer "education" - explain how and why these benefits arise in separate articles so they get to appreciate what you do and how VALUABLE your product really is.
You will find ideas, headlines, tag lines, and pure advertising GOLD COPY in this benefits extraction and analysis.
And once you are done, NOW you are ready to write REAL advertisements of all kinds - and you'll find that now you ACTUALLY KNOW what your product is from the marketer's standpoint, you'll also be able to SELL IT TO OTHERS.
Oh, and one more thing.
A benefits extraction is also possibly one of THE most motivational and exciting things any author or creator can do for THEMSELVES.
Yup, it's all true. It really is THAT good, and it REALLY has all those benefits!
It'll do the world for your self confidence AND for YOUR ability to start shouting about the amazing benefits of YOUR amazing product from the rooftops - and that in turn, leads to a whole lot more sales, more money in the bank, more joy and freedom and love all around!
So if you have not yet done your word-by-word extreme benefits extraction, go for it NOW.
It is absolutely THE FIRST STEP to ALL future marketing.
Good luck and surprise blessings,
Silvia
Silvia Hartmann
Advertising Gold - Extreme Benefits Extraction For E-Authors
Word Count:
1185
Summary:
Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project.
Here's where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here's where we have to be cautious and take the right steps in the right order, so we might stay on track.
In order to write ANY form of marketing material for your ebook or course, you need to be completely...
Keywords:
benefits extraction, advertising gold, silvia hartmann, benefit, benefits, ebook marketing
Article Body:
Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project.
Here's where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here's where we have to be cautious and take the right steps in the right order, so we might stay on track.
In order to write ANY form of marketing material for your ebook or course, you need to be completely FAMILIAR with all the benefits of your product.
Now it seems obvious that the author, of all people, SHOULD be familiar with the benefits but there is such a thing as over-familiarity, as well as having been immersed in the project for a long time and thus not seeing the proverbial forest for the trees any longer.
I was assisting just such an ebook author and absolute AUTHORITY on writing their major sales page the other day, and I was astonished that they couldn't answer certain basic questions I put to them, such as:
"How many chapters are there in your book?"
"How many pages does your book have?"
"How many illustrations?"
"How many words?"
"What's the ISBN?"
The answer was always something along the lines of, "Ahm ... I guess I could look it up ..."
Oooh!
These are the kind of "technical details" that are handled in a publishing house by "other people" - but of course, in web publishing they need to be known EXACTLY by the author, because these things comprise the "technical specifications" of the product and a prospective purchaser might well enquire or need to know up front before they make their buying decision.
But that's just an example and in a way, it is the tip of the iceberg.
What became very apparent was that the author in question had missed out on the first step of ANY marketing analysis.
This important step, which is the core topic of this article, is ESSENTIAL to be able to write any form of advertising copy, to target the correct audiences with the correct approach and to market the product, full stop.
This first step is called "the benefits extraction".
*** How To Do The Benefits Extraction ***
You need a printed out copy of your book or course, PLENTY of empty pieces of paper, a big pot of coffee and then, you take off your author's hat and instead, you put on your marketing hat and go through the text, ONE PARAGRAPH AT A TIME, and "extract" ALL the benefits that could possibly accrue for the reader/user/learner AND all they come into contact with *if they follow the advice and procedures outlined* exactly.
There is a HUGE range of potential benefits that can and will be found in this process, and even before we get into the text and content itself, there's also benefits such as:
Good sized print - easy to read for older people, avoid headaches!
Good use of white space - easy on the eye, relaxing reading
Well structured - information flow is logical, and thus easy to understand and learn
Fully indexed - things are easy to find, you can quickly get to what you need to know.
Helpful diagrams and illustrations - pictures say more than a thousand words ...
... and so on.
Once you get into the content, you will notice that sometimes, a single sentence or paragraph hides a MAJOR benefit, such as:
"The SINGLE little known SECRET to all your marketing problems!" (Page 23)
Take your time and keep backing up and asking yourself over and over again, "What BENEFITS will the reader/user get from this?"
Immediately, short term, long term?
Don't stop with things like,
"Reader will learn how to use the snarkometer ..."
That's not a benefit.
A benefit is what happens WHEN you use a snarkometer as its creator designed it to be used - so the benefit might be:
"Reader will be able to capture even well hidden, rare and elusive snarks."
From there, you can go on to further future benefits, such as:
"Reader will become famous and rich from his snark sales."
That's the point, after all!
*** Sorting Out Your Benefits ***
If you do this properly, you will find HUNDREDS of benefits, big and small, and for all sorts of different applications, situations and people, and from all sorts of different angles, in ANY decent ebook or ecourse.
You will have them all written down, as they come, with the referencing page numbers on your many sheets of paper.
Now it's time to sort them out.
Firstly, go through your list and find the MAJOR benefits that would make the best HEADLINES and major bonus lists.
As soon as you've got those, your advertising and marketing falls into place because now you know WHAT IT IS THAT YOU ARE SELLING!
"Deep down", of course you knew that all along but it's extraordinary how "deep down" this stuff often is and how hard one has to dig to get it out of the authors to bring it to the surface!
Pick out the top ten benefits and transfer them to a new sheet of paper.
Now, pick the next 20 or so which will become benefits in lists on pitch pages, or will be laid end-to-end in classifieds and sales letters.
Finally, take all the rest and sort them out in any way you want.
You might find that a particular market emerges that you hadn't thought about before with their OWN benefits list that is quite separate from the general main benefits, and where you can then market your product accordingly.
You might well find material amongst those benefits that you can use to write articles or engage in customer "education" - explain how and why these benefits arise in separate articles so they get to appreciate what you do and how VALUABLE your product really is.
You will find ideas, headlines, tag lines, and pure advertising GOLD COPY in this benefits extraction and analysis.
And once you are done, NOW you are ready to write REAL advertisements of all kinds - and you'll find that now you ACTUALLY KNOW what your product is from the marketer's standpoint, you'll also be able to SELL IT TO OTHERS.
Oh, and one more thing.
A benefits extraction is also possibly one of THE most motivational and exciting things any author or creator can do for THEMSELVES.
Yup, it's all true. It really is THAT good, and it REALLY has all those benefits!
It'll do the world for your self confidence AND for YOUR ability to start shouting about the amazing benefits of YOUR amazing product from the rooftops - and that in turn, leads to a whole lot more sales, more money in the bank, more joy and freedom and love all around!
So if you have not yet done your word-by-word extreme benefits extraction, go for it NOW.
It is absolutely THE FIRST STEP to ALL future marketing.
Good luck and surprise blessings,
Silvia
Silvia Hartmann
Advertising Door Hanger Can Help New Business Down The Street
Title:
Advertising Door Hanger Can Help New Business Down The Street
Word Count:
372
Summary:
Advertising Door Hanger Can Help New Business Down The Street - Quickly and Easily!
Keywords:
Advertising Door Hanger
Article Body:
Metro Hanger Advertising media is placed on home mailboxes, doorknobs, plus cars, apartment buildings, bikes, and other consumer connection points. Metro Hanger Advertising can consist of straightforward paper door hangers, plastic bag door hangers, and/or custom shaped door hangers. Our goal is to provide the Colorado small business owner with high quality, high impact, low cost door hanger advertising. We also will give you available advertising templates for ads, postcards, door hangers and flyers at no cost. Door hanger advertising can help announce to everyone in your area that you're the .
Years ago, I started collecting junk mail and advertising gimmicks: door hangers, table top tent cards from restaurants, all kinds of direct mail especially letters. Thankfully, there are other methods of door-to-door advertising: leaving a flyer or door-hanger. Co-operative advertising is a variety of diverse businesses targeting the same neighbourhood and sharing the advertising space on a door hanger. mmLoadMenus(); Door hangers can be informative or advertising in nature. It's basically a marketing material, where you hook the door hanger onto the door knob of a door advertising your product or service. Think of the promotional possibilities that door hanger advertising can afford a local bar or restaurant. The potential benefits of door hanger printing and door hanger advertising cannot be understated. The memo board door hanger is a visible and creative advertising medium. That's not hard to understand
door hangers are just such a handy way to leave your advertising message. How it works Advertising messages are printed on door hangers, similar to the type used on "do not disturb" signs in hotels.
Related terms include jlm advertising, billboard advertising best cities, door hanger advertising, stainless steel back splash, and reagon outdoor advertising. terms door hanger advertising, jlm advertising, reagon outdoor advertising, billboard advertising best cities, and stainless steel back splash. Other realted phrases are jlm advertising, reagon outdoor advertising, stainless steel back splash, billboard advertising best cities, and door hanger advertising.
Other related phrases are billboard advertising best cities, reagon outdoor advertising, door hanger advertising, jlm advertising, and stainless steel back splash. Other related terms are jlm advertising, reagon outdoor advertising, door hanger advertising, stainless steel back splash, and billboard advertising best cities.
http://www.advertising-internet-online.com/advertising-door-hanger/
Advertising Door Hanger Can Help New Business Down The Street
Word Count:
372
Summary:
Advertising Door Hanger Can Help New Business Down The Street - Quickly and Easily!
Keywords:
Advertising Door Hanger
Article Body:
Metro Hanger Advertising media is placed on home mailboxes, doorknobs, plus cars, apartment buildings, bikes, and other consumer connection points. Metro Hanger Advertising can consist of straightforward paper door hangers, plastic bag door hangers, and/or custom shaped door hangers. Our goal is to provide the Colorado small business owner with high quality, high impact, low cost door hanger advertising. We also will give you available advertising templates for ads, postcards, door hangers and flyers at no cost. Door hanger advertising can help announce to everyone in your area that you're the .
Years ago, I started collecting junk mail and advertising gimmicks: door hangers, table top tent cards from restaurants, all kinds of direct mail especially letters. Thankfully, there are other methods of door-to-door advertising: leaving a flyer or door-hanger. Co-operative advertising is a variety of diverse businesses targeting the same neighbourhood and sharing the advertising space on a door hanger. mmLoadMenus(); Door hangers can be informative or advertising in nature. It's basically a marketing material, where you hook the door hanger onto the door knob of a door advertising your product or service. Think of the promotional possibilities that door hanger advertising can afford a local bar or restaurant. The potential benefits of door hanger printing and door hanger advertising cannot be understated. The memo board door hanger is a visible and creative advertising medium. That's not hard to understand
door hangers are just such a handy way to leave your advertising message. How it works Advertising messages are printed on door hangers, similar to the type used on "do not disturb" signs in hotels.
Related terms include jlm advertising, billboard advertising best cities, door hanger advertising, stainless steel back splash, and reagon outdoor advertising. terms door hanger advertising, jlm advertising, reagon outdoor advertising, billboard advertising best cities, and stainless steel back splash. Other realted phrases are jlm advertising, reagon outdoor advertising, stainless steel back splash, billboard advertising best cities, and door hanger advertising.
Other related phrases are billboard advertising best cities, reagon outdoor advertising, door hanger advertising, jlm advertising, and stainless steel back splash. Other related terms are jlm advertising, reagon outdoor advertising, door hanger advertising, stainless steel back splash, and billboard advertising best cities.
http://www.advertising-internet-online.com/advertising-door-hanger/
How An Online Campaign Can Really Save You Big Bucks
Title:
Advertising Defined, What's It Good For And How An Online Campaign Can Really Save You Big Bucks
Word Count:
588
Summary:
In this article we take a look at the definition of advertising, the benefits of an ad agency and advertising in general plus the online adverting arena and how it can streamline your next campaign.
Keywords:
advertising careers,digital advertising,internet advertising marketing
Article Body:
A variety of definitions of advertising exist but the best I've found yet to cover what advertising is can be summed up in the following 2 statements:
ad•ver•tis•ing n.: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
Also defined as "the non personal communication of information through various media, paid for by the advertiser and is usually convincing in nature about the need to buy products and services" - the advertisers of course.
Advertising your company’s products and services to your targeted audience is essential to maintain a long lasting and prosperous relationship. If you’re not continually winning your customers over than the competition will.
So, What Does An Advertising Agency Do?
If your business can afford it an advertising agency will really help you allot. Advertising agencies spend all day long just doing advertising for various businesses. They will already know the cost/thousand numbers of the various media available in your area, they'll also have a good idea of what will or will not work well for your type of business. This will come at a price but will definitely be the short track to your businesses success, unless your time is not worth much to you, and in that case go ahead and waste it if you'd like. (:--) A successful advertising campaign will strongly depend on how the advertising agency has designed your advertisements; therefore I've provided the following help.
Tips For Choosing An Advertising Agency 1) The popularity and reputation of the advertising agency 2) The charges / work ration of the advertising agency 3) The working efficiency of the advertising agency
The longevity and overall success of your business can be obtained by the help of a good advertising agency saving you precious time and huge amounts of money should you not know what your doing.
The Latest Types Of Advertising
Now a days advertising on the internet has become a very popular and effective tool to promote and reach your target audience. Known as digital advertising, pay per click advertising or internet advertising marketing, the benefits are huge. Considering the cost savings of knowing ahead of time what the consumer response of one advertisement over the other is will be essential information to a great ad campaign.
With an online advertising campaign you have the immediate benefit of testing of your campaign rather than waiting till it's over with traditional media. Through text advertisement programs like Google Adwords for example you can have a campaign up and running within minutes to test how well various words will be clicked. You can than test this further to ensure the clients that are going to your site are the type of customers you want and not just "tire kickers" so to speak.
Once your online advertisement campaign is able to draw the right clientele you'll be in a better position to launch an offline, more expensive traditional style advertising campaign.
An online advertising agency can help you plan, design and implement internet advertising of your products and services to take the confusion out of the web if online advertising is new to you.
Many advertising careers exist and have for years. With the advent of the net of course a new stream of advertising career has been opened up for those desiring to work from their computer rather than the traditional face to face approach. Myself, I recommend a combination of both online and offline for total success of your business.
Advertising Defined, What's It Good For And How An Online Campaign Can Really Save You Big Bucks
Word Count:
588
Summary:
In this article we take a look at the definition of advertising, the benefits of an ad agency and advertising in general plus the online adverting arena and how it can streamline your next campaign.
Keywords:
advertising careers,digital advertising,internet advertising marketing
Article Body:
A variety of definitions of advertising exist but the best I've found yet to cover what advertising is can be summed up in the following 2 statements:
ad•ver•tis•ing n.: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
Also defined as "the non personal communication of information through various media, paid for by the advertiser and is usually convincing in nature about the need to buy products and services" - the advertisers of course.
Advertising your company’s products and services to your targeted audience is essential to maintain a long lasting and prosperous relationship. If you’re not continually winning your customers over than the competition will.
So, What Does An Advertising Agency Do?
If your business can afford it an advertising agency will really help you allot. Advertising agencies spend all day long just doing advertising for various businesses. They will already know the cost/thousand numbers of the various media available in your area, they'll also have a good idea of what will or will not work well for your type of business. This will come at a price but will definitely be the short track to your businesses success, unless your time is not worth much to you, and in that case go ahead and waste it if you'd like. (:--) A successful advertising campaign will strongly depend on how the advertising agency has designed your advertisements; therefore I've provided the following help.
Tips For Choosing An Advertising Agency 1) The popularity and reputation of the advertising agency 2) The charges / work ration of the advertising agency 3) The working efficiency of the advertising agency
The longevity and overall success of your business can be obtained by the help of a good advertising agency saving you precious time and huge amounts of money should you not know what your doing.
The Latest Types Of Advertising
Now a days advertising on the internet has become a very popular and effective tool to promote and reach your target audience. Known as digital advertising, pay per click advertising or internet advertising marketing, the benefits are huge. Considering the cost savings of knowing ahead of time what the consumer response of one advertisement over the other is will be essential information to a great ad campaign.
With an online advertising campaign you have the immediate benefit of testing of your campaign rather than waiting till it's over with traditional media. Through text advertisement programs like Google Adwords for example you can have a campaign up and running within minutes to test how well various words will be clicked. You can than test this further to ensure the clients that are going to your site are the type of customers you want and not just "tire kickers" so to speak.
Once your online advertisement campaign is able to draw the right clientele you'll be in a better position to launch an offline, more expensive traditional style advertising campaign.
An online advertising agency can help you plan, design and implement internet advertising of your products and services to take the confusion out of the web if online advertising is new to you.
Many advertising careers exist and have for years. With the advent of the net of course a new stream of advertising career has been opened up for those desiring to work from their computer rather than the traditional face to face approach. Myself, I recommend a combination of both online and offline for total success of your business.
Advertising Balloons – Pretty And Effective
Title:
Advertising Balloons – Pretty And Effective
Word Count:
328
Summary:
There was a time when balloons were nothing more than kid’s toys but now they are used for so many different things. One of the most popular uses of balloons is for advertising. Advertising balloons are popular for so many reasons but the most important one is that people notice them. There is something about a balloon that is fascinating to adults and children alike. We all find out eyes drawn to these colorful floating things and we always want to see what they say on them....
Keywords:
Advertising balloons – pretty and effective
Article Body:
There was a time when balloons were nothing more than kid’s toys but now they are used for so many different things. One of the most popular uses of balloons is for advertising. Advertising balloons are popular for so many reasons but the most important one is that people notice them. There is something about a balloon that is fascinating to adults and children alike. We all find out eyes drawn to these colorful floating things and we always want to see what they say on them.
Advertising balloons are pretty and they are effective. They also come in many different sizes. Some advertising balloons are gigantic and are as big as a small plane while others are tiny. Some balloons float while others hand from different things, things like walls or poles or flags, anything really.
These days the most popular kinds of advertising balloons are those shaped like different characters. You will see some shaped like giant gorillas or certain cartoon chartacters like Bart Simpson or Mickey Mouse. These are popular and they catch the eye as you drive down the road, some can even be seen from miles and miles away, they are colorful and fantastic.
The vast majority of advertising balloons are filled with helium gas so as to float in air with one end tied to the support that does not allow it to wander away. One good quality about advertising balloons is that they do not burst as they are not made from flimsy material. They have thick skins that keep them from getting poked and exploded by birds.
Though advertising balloons are dying out when compared to other neat things like laser beams that are used these days, they are certainly not going to leave the market anytime soon. Next time when you see a advertising balloon floating in mid air just think what it took to come with to come with simple yet such a brilliant method of advertising.
Advertising Balloons – Pretty And Effective
Word Count:
328
Summary:
There was a time when balloons were nothing more than kid’s toys but now they are used for so many different things. One of the most popular uses of balloons is for advertising. Advertising balloons are popular for so many reasons but the most important one is that people notice them. There is something about a balloon that is fascinating to adults and children alike. We all find out eyes drawn to these colorful floating things and we always want to see what they say on them....
Keywords:
Advertising balloons – pretty and effective
Article Body:
There was a time when balloons were nothing more than kid’s toys but now they are used for so many different things. One of the most popular uses of balloons is for advertising. Advertising balloons are popular for so many reasons but the most important one is that people notice them. There is something about a balloon that is fascinating to adults and children alike. We all find out eyes drawn to these colorful floating things and we always want to see what they say on them.
Advertising balloons are pretty and they are effective. They also come in many different sizes. Some advertising balloons are gigantic and are as big as a small plane while others are tiny. Some balloons float while others hand from different things, things like walls or poles or flags, anything really.
These days the most popular kinds of advertising balloons are those shaped like different characters. You will see some shaped like giant gorillas or certain cartoon chartacters like Bart Simpson or Mickey Mouse. These are popular and they catch the eye as you drive down the road, some can even be seen from miles and miles away, they are colorful and fantastic.
The vast majority of advertising balloons are filled with helium gas so as to float in air with one end tied to the support that does not allow it to wander away. One good quality about advertising balloons is that they do not burst as they are not made from flimsy material. They have thick skins that keep them from getting poked and exploded by birds.
Though advertising balloons are dying out when compared to other neat things like laser beams that are used these days, they are certainly not going to leave the market anytime soon. Next time when you see a advertising balloon floating in mid air just think what it took to come with to come with simple yet such a brilliant method of advertising.
Advertising Balloon With Helium – Laugh It Up
Title:
Advertising Balloon With Helium – Laugh It Up
Word Count:
320
Summary:
I really am a throw back. In this day and age of Washington Concensus minded, self-persevering valued folks, I’m just an old fashioned egalitarian
Keywords:
Advertising Balloon With Helium
Article Body:
I really am a throw back. In this day and age of Washington Concensus minded, self-persevering valued folks, I’m just an old fashioned egalitarian. This doesn’t mean that I think we should all sew up some Mao-style unisex suits and eat from cans labeled in black in white. It just means that I don’t think that the playing field is level and it needs to be and then measures need to be enacted to maintain equal opportunity. Well it means some other things too, but that’s neither her nor there for this little chat. In the end, my support for equality comes down to equal opportunity and respect. And that’s how I try to approach people today.
I feel that everyone has something positive to share with me and the world and I try to approach all in this manner until proven otherwise. I have spent time with some wonderfully intelligent and caring wealthy people and I certainly have ample experiences of sharing time with those less fortunate that have taught me much about life with their wisdom, patience and sense of humor.
This is why I like balloons. I feel like their the egalitarian activist in the world of toys and advertising. So many other toys and advertising gimmicks typically associate themselves with one segment of society or another. This is not the case with balloons.
Although balloons boast an incredibly low and anachronistic price, both rich and poor kids want them at their party. Middle school kids still let off balloons to carry messages of goodwill to its unknown recipient. Even Colombian mules count on balloons as an integral part of their import/export businesses.
So, if you truly believe in equality, put your money where your mouth is and drop socially stratifying toys like PlayStation or Homies and get yourself some balloons. Let’s play and advertise in solidarity. Land, Liberty, Balloons!
Advertising Balloon With Helium – Laugh It Up
Word Count:
320
Summary:
I really am a throw back. In this day and age of Washington Concensus minded, self-persevering valued folks, I’m just an old fashioned egalitarian
Keywords:
Advertising Balloon With Helium
Article Body:
I really am a throw back. In this day and age of Washington Concensus minded, self-persevering valued folks, I’m just an old fashioned egalitarian. This doesn’t mean that I think we should all sew up some Mao-style unisex suits and eat from cans labeled in black in white. It just means that I don’t think that the playing field is level and it needs to be and then measures need to be enacted to maintain equal opportunity. Well it means some other things too, but that’s neither her nor there for this little chat. In the end, my support for equality comes down to equal opportunity and respect. And that’s how I try to approach people today.
I feel that everyone has something positive to share with me and the world and I try to approach all in this manner until proven otherwise. I have spent time with some wonderfully intelligent and caring wealthy people and I certainly have ample experiences of sharing time with those less fortunate that have taught me much about life with their wisdom, patience and sense of humor.
This is why I like balloons. I feel like their the egalitarian activist in the world of toys and advertising. So many other toys and advertising gimmicks typically associate themselves with one segment of society or another. This is not the case with balloons.
Although balloons boast an incredibly low and anachronistic price, both rich and poor kids want them at their party. Middle school kids still let off balloons to carry messages of goodwill to its unknown recipient. Even Colombian mules count on balloons as an integral part of their import/export businesses.
So, if you truly believe in equality, put your money where your mouth is and drop socially stratifying toys like PlayStation or Homies and get yourself some balloons. Let’s play and advertise in solidarity. Land, Liberty, Balloons!
Advertising and Promoting Using Articles
Title:
Advertising and Promoting Using Articles
Word Count:
631
Summary:
A very efficient method to advertise your professional services, the products you are selling or simply to show how educated you are in a particular niche is by using the highly beneficial method of article marketing.
Keywords:
article marketing,articles,promotion,writing articles,internet marketing,submitting articles
Article Body:
A very efficient method to advertise your professional services, the products you are selling or simply to show how educated you are in a particular niche is by using the highly beneficial method of article marketing.
These articles that enclose at the end a short presentation of you or your business can be about various solution to actual problems, about everyday life or any other topic that will interest and inform a reader about the subject. There are many sites to which you can submit these articles to, or if you have a database of your customers’ emails, just drop them an email containing the article and a link to your personal site or professional site. Over time, it is hoped that your article will be syndicated on websites throughout the internet.
The articles can generally be copied from one article submission site to the other as long as the content belongs to you and you are not stealing someone else’s work. There is a huge demand for content on the internet, it's what keeps the search engines hungry, and with so many website owners and ezine publishers regularly looking for fresh content, chances are that your article will not only be used on article directories but also on several other sites.
The more interesting and informative an article is, the more people will read and remember it. Even if you don’t have experience with writing, there are some benefits that may persuade you to give it a try:
- It may improve the way you convey your thoughts on a subject.
- It will bring your website visibility.
- If it’s written well it will may help someone.
- You can prove your knowledge in your professional areas.
Publishing articles means they have to contain mostly useful information and just a little bit of advertising. If they don’t follow this rule, you might end up with an un-publishable article. The promotion area of the article is usually meant for the end of that article, known as the "resource box". As an article directory owner myself, I know that there are many authors who insist on placing links to their website throughout the article, but I would suggest that having an informative article with the links to "futher information" in the resource box is a much clearer and better structured approach.
Articles are meant to inform the reader of a particular subject, and not merely persuade the reader to visit your site with every paragraph written. In fact, should you have a good enough article, the reader will more than likely choose to visit the site in your resource box in any case. I recently received an article that contained 11 links in a 200-word article! This DID NOT include the resource box where a further 4 links were provided. Needless to say the article was rejected, so make sure your articles are interesting and informative with promotion left to the appropriate section.
There are other things you could do with articles if you are willing to spend some money. There are different publicity sites, ranked high in search engines that for a fee will publish your article on their site for a limited period of time. The fee is not high usually, but can provide publicity should you choose this route. But if this choice is the one that appeals to you the most, you must make sure the article is really good, so good that it can compete with all the other articles on that site. The user can see them all at the same time and you must think of ways to make him choose to read yours. If you have tried and you are not confident you can do it on your own, you can always hire a professional.
Advertising and Promoting Using Articles
Word Count:
631
Summary:
A very efficient method to advertise your professional services, the products you are selling or simply to show how educated you are in a particular niche is by using the highly beneficial method of article marketing.
Keywords:
article marketing,articles,promotion,writing articles,internet marketing,submitting articles
Article Body:
A very efficient method to advertise your professional services, the products you are selling or simply to show how educated you are in a particular niche is by using the highly beneficial method of article marketing.
These articles that enclose at the end a short presentation of you or your business can be about various solution to actual problems, about everyday life or any other topic that will interest and inform a reader about the subject. There are many sites to which you can submit these articles to, or if you have a database of your customers’ emails, just drop them an email containing the article and a link to your personal site or professional site. Over time, it is hoped that your article will be syndicated on websites throughout the internet.
The articles can generally be copied from one article submission site to the other as long as the content belongs to you and you are not stealing someone else’s work. There is a huge demand for content on the internet, it's what keeps the search engines hungry, and with so many website owners and ezine publishers regularly looking for fresh content, chances are that your article will not only be used on article directories but also on several other sites.
The more interesting and informative an article is, the more people will read and remember it. Even if you don’t have experience with writing, there are some benefits that may persuade you to give it a try:
- It may improve the way you convey your thoughts on a subject.
- It will bring your website visibility.
- If it’s written well it will may help someone.
- You can prove your knowledge in your professional areas.
Publishing articles means they have to contain mostly useful information and just a little bit of advertising. If they don’t follow this rule, you might end up with an un-publishable article. The promotion area of the article is usually meant for the end of that article, known as the "resource box". As an article directory owner myself, I know that there are many authors who insist on placing links to their website throughout the article, but I would suggest that having an informative article with the links to "futher information" in the resource box is a much clearer and better structured approach.
Articles are meant to inform the reader of a particular subject, and not merely persuade the reader to visit your site with every paragraph written. In fact, should you have a good enough article, the reader will more than likely choose to visit the site in your resource box in any case. I recently received an article that contained 11 links in a 200-word article! This DID NOT include the resource box where a further 4 links were provided. Needless to say the article was rejected, so make sure your articles are interesting and informative with promotion left to the appropriate section.
There are other things you could do with articles if you are willing to spend some money. There are different publicity sites, ranked high in search engines that for a fee will publish your article on their site for a limited period of time. The fee is not high usually, but can provide publicity should you choose this route. But if this choice is the one that appeals to you the most, you must make sure the article is really good, so good that it can compete with all the other articles on that site. The user can see them all at the same time and you must think of ways to make him choose to read yours. If you have tried and you are not confident you can do it on your own, you can always hire a professional.
Advertising and Internet: a Long term relationship
Title:
Advertising and Internet: a Long term relationship
Word Count:
397
Summary:
Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. To know more about advertising, feel free to contact us.
Keywords:
advertising, advertising company, advertising agency, Out Of Home Advertising, Internet advertising, billboard advertising, mobile advertising
Article Body:
Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. In India alone, over 41,000 advertisers have advertised on Internet, which means around 46 million advertisers. This makes India a sizeable target market for Internet advertisers.
Due to rise in competition, online advertisement agency or online advertising companies are hired. They help in promotion and well planned advertising. This also proves that advertising is the major part of promotional blend and also is crucial for achieving success. It is always a good idea to start the advertising campaign with best planning and proper coordination of advertising agency and advertising company.
It is acknowledgeable that online advertising is valuable since it reaches out more and is best for the advertisers. Any person of any social segment can view online advertisements. Another main positive feature of online advertising is that this type of advertising is not restricted by time zones or geographical boundaries.
To create an impact on potential customer and to ensure good returns, advertisers don’t hesitate on ad spends. They are assured that returns would be considerably good. A successful advertising campaign becomes obvious only when ads are placed right and are targeted perfectly.
The many search engines on Internet have drawn attention towards advertising through information technology. This helps common buyer also deeply as a person always tries to find out more about the product before buying the needful product of service.
If a person wants to go for banner advertising, then a lot of aspects those have to be managed intentionally. A professional Internet advertising agency or an Internet advertising company can be appointed for it.
Internet advertising comes under new media. Online advertising or Internet advertising is a whole new world of potential. It is not just cheaper but a very fast medium also. Youngsters spend a lot of time online; therefore to get money, tricks like ‘click through’ on advertisements are uses. In some collages, companies give free Internet access. For any company; youngsters are a major market, therefore most feasible to create brand familiarity. For this purpose companies provide free games, chat rooms, free downloads, etc. By doing this, the advertiser tends to create a positive notion for the product in youngsters mind.
Advertising and Internet: a Long term relationship
Word Count:
397
Summary:
Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. To know more about advertising, feel free to contact us.
Keywords:
advertising, advertising company, advertising agency, Out Of Home Advertising, Internet advertising, billboard advertising, mobile advertising
Article Body:
Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. In India alone, over 41,000 advertisers have advertised on Internet, which means around 46 million advertisers. This makes India a sizeable target market for Internet advertisers.
Due to rise in competition, online advertisement agency or online advertising companies are hired. They help in promotion and well planned advertising. This also proves that advertising is the major part of promotional blend and also is crucial for achieving success. It is always a good idea to start the advertising campaign with best planning and proper coordination of advertising agency and advertising company.
It is acknowledgeable that online advertising is valuable since it reaches out more and is best for the advertisers. Any person of any social segment can view online advertisements. Another main positive feature of online advertising is that this type of advertising is not restricted by time zones or geographical boundaries.
To create an impact on potential customer and to ensure good returns, advertisers don’t hesitate on ad spends. They are assured that returns would be considerably good. A successful advertising campaign becomes obvious only when ads are placed right and are targeted perfectly.
The many search engines on Internet have drawn attention towards advertising through information technology. This helps common buyer also deeply as a person always tries to find out more about the product before buying the needful product of service.
If a person wants to go for banner advertising, then a lot of aspects those have to be managed intentionally. A professional Internet advertising agency or an Internet advertising company can be appointed for it.
Internet advertising comes under new media. Online advertising or Internet advertising is a whole new world of potential. It is not just cheaper but a very fast medium also. Youngsters spend a lot of time online; therefore to get money, tricks like ‘click through’ on advertisements are uses. In some collages, companies give free Internet access. For any company; youngsters are a major market, therefore most feasible to create brand familiarity. For this purpose companies provide free games, chat rooms, free downloads, etc. By doing this, the advertiser tends to create a positive notion for the product in youngsters mind.
Advertising Agency Software: What You Need to Know
Title:
Advertising Agency Software: What You Need to Know
Word Count:
546
Summary:
An advertising agency performs a wide variety of services for their clients and will need several different types of software applications to accomplish them.
Keywords:
advertising agency software,ad agency software,extranet
Article Body:
There are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies:
• Create estimates and quotes, invoices and schedules for client approval
• Prepare drafts of a new brochure, print ad, or annual report for review
• Manage client feedback on direct mail materials
• Track key project milestone dates
• Prepare and review media plans
• Prepare a storyboard presentation for a client
• Prepare market research
• Schedule project tasks
• Review rough cuts
• Create project timelines
• Manage external client and prospect requests
• Schedule media
• Time tracking
• Track expenses against estimates
• Plan and analyze resources usage
• Accounting and bookkeeping
To meet these needs, an advertising agency should consider the following:
Graphic Design Software – The agency will need a creative design Application Suite like Macromedia Design Suite or
Adobe Creative Suite to do the basic graphic design, storyboarding and other more creative aspects of producing
advertising material.
Audio and Video Editing Software – If they do the mockups of their radio and television commercials in-house they will need to be able to edit them for client review before they turn everything over to the actual production company that produces the final versions.
Office Applications - Most companies use Microsoft Office for word processing, spreadsheet and presentation software since it has become the standard for businesses.
Contact Manager – The agency needs a good contact manager to keep track of all of their client information. Larger agencies may want to opt for a sophisticated customer relations management (CRM) system instead.
Email Client – An agency needs a good email client. Although there are a lot of good email clients available, Outlook is the business standard and has scheduling capabilities for meetings, distribution lists, public folders, the ability to flag all correspondence from specific individual clients and basic content management capabilities.
Project management, Time & Expense Tracking Software – because they work on individual projects, an agency needs software that can track all of the costs associated with each project. The software should be able to track employee time with the ability to use split rates and multiple rates, raw materials, outsourced invoices, etc.
Accounting Software – They need standard accounting software that provides invoicing, accounts receivable, accounts payable and general ledger functions. Larger agencies may need the software to handle multiple currencies and tax codes.
New Possibilities
With the advent of extranets, special software suites have been developed specifically for advertising agencies. They include programs that can provide contact management, time & expense tracking, project management, scheduling and email management. Some of the applications can even interface directly with the firm’s accounting software.
Another innovation is the client service extranet. They have replaced email as the favored forum for sharing and organizing the vast number of documents that are part of all client/agency relationships.
Using an extranet allows all employees, vendors, suppliers, clients and others on the project team to have real time access to all of the pertinent project details from anywhere in the world. Best of all, an extranet makes it possible to share the design documents, audio and video clips with the project online in real time. No more waiting for courier delivery or a face-to-face meeting providing better customer service than ever before possible.
Advertising Agency Software: What You Need to Know
Word Count:
546
Summary:
An advertising agency performs a wide variety of services for their clients and will need several different types of software applications to accomplish them.
Keywords:
advertising agency software,ad agency software,extranet
Article Body:
There are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies:
• Create estimates and quotes, invoices and schedules for client approval
• Prepare drafts of a new brochure, print ad, or annual report for review
• Manage client feedback on direct mail materials
• Track key project milestone dates
• Prepare and review media plans
• Prepare a storyboard presentation for a client
• Prepare market research
• Schedule project tasks
• Review rough cuts
• Create project timelines
• Manage external client and prospect requests
• Schedule media
• Time tracking
• Track expenses against estimates
• Plan and analyze resources usage
• Accounting and bookkeeping
To meet these needs, an advertising agency should consider the following:
Graphic Design Software – The agency will need a creative design Application Suite like Macromedia Design Suite or
Adobe Creative Suite to do the basic graphic design, storyboarding and other more creative aspects of producing
advertising material.
Audio and Video Editing Software – If they do the mockups of their radio and television commercials in-house they will need to be able to edit them for client review before they turn everything over to the actual production company that produces the final versions.
Office Applications - Most companies use Microsoft Office for word processing, spreadsheet and presentation software since it has become the standard for businesses.
Contact Manager – The agency needs a good contact manager to keep track of all of their client information. Larger agencies may want to opt for a sophisticated customer relations management (CRM) system instead.
Email Client – An agency needs a good email client. Although there are a lot of good email clients available, Outlook is the business standard and has scheduling capabilities for meetings, distribution lists, public folders, the ability to flag all correspondence from specific individual clients and basic content management capabilities.
Project management, Time & Expense Tracking Software – because they work on individual projects, an agency needs software that can track all of the costs associated with each project. The software should be able to track employee time with the ability to use split rates and multiple rates, raw materials, outsourced invoices, etc.
Accounting Software – They need standard accounting software that provides invoicing, accounts receivable, accounts payable and general ledger functions. Larger agencies may need the software to handle multiple currencies and tax codes.
New Possibilities
With the advent of extranets, special software suites have been developed specifically for advertising agencies. They include programs that can provide contact management, time & expense tracking, project management, scheduling and email management. Some of the applications can even interface directly with the firm’s accounting software.
Another innovation is the client service extranet. They have replaced email as the favored forum for sharing and organizing the vast number of documents that are part of all client/agency relationships.
Using an extranet allows all employees, vendors, suppliers, clients and others on the project team to have real time access to all of the pertinent project details from anywhere in the world. Best of all, an extranet makes it possible to share the design documents, audio and video clips with the project online in real time. No more waiting for courier delivery or a face-to-face meeting providing better customer service than ever before possible.
Advertising: Relationships vs Business Decisions
Title:
Advertising: Relationships vs Business Decisions
Word Count:
378
Summary:
Buying advertising media based on interpersonal relationships is a common mistake made by small businesses. This strategy throws the business's strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends.
Keywords:
Business Decisions, relationships, demographics, expenditures, prioritizing, advertising, Small Business,
Article Body:
Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. A business must carefully balance the benefits of these interpersonal relationships and should never allow these relationships to blind their judgment especially when it relates to what is in the best interest of the business's continued success and growth
Buying advertising media based on interpersonal relationships is a common mistake made by many small businesses. This strategy throws the business's strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends. However, when the smoke clears the business has made costly advertising expenditures with little or no results and the long term negative effects may not readily be seen. Simply, the marketing / advertising expenditures have been made, the budget may or may not be busted, and the results may be none to little measurable penetration into the business's target demographic market segment.
Is buying media from a friend in the business always bad? No, however in order to choose the most effective media channels a business must first consider the audience or customer it is trying to reach. Developing a strong sense of the target demographics' buying and shopping patterns, interests and hobbies, entertainment and media choices for example will lend itself a tremendous benefit to making informed media buying choices. Once the advertising business has developed a strong sense of what media channels may prove to be the most effective it should try each a little at a time carefully tracking the results of each. Once this is complete the business will be able to make an educated decision on where to invest its marketing dollars, prioritizing expenditures into the mediums that have proven results for the business.
It is true that strong interpersonal relationships skills and the ability to develop and maintain good working relationships with a variety of people, businesses, and other organizations are imperative in today's business environments. However, the importance of a well designed and implemented strategic marketing plan can not be understated and is paramount to the business's development and longevity never taking second seat to friendship.
Advertising: Relationships vs Business Decisions
Word Count:
378
Summary:
Buying advertising media based on interpersonal relationships is a common mistake made by small businesses. This strategy throws the business's strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends.
Keywords:
Business Decisions, relationships, demographics, expenditures, prioritizing, advertising, Small Business,
Article Body:
Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. A business must carefully balance the benefits of these interpersonal relationships and should never allow these relationships to blind their judgment especially when it relates to what is in the best interest of the business's continued success and growth
Buying advertising media based on interpersonal relationships is a common mistake made by many small businesses. This strategy throws the business's strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends. However, when the smoke clears the business has made costly advertising expenditures with little or no results and the long term negative effects may not readily be seen. Simply, the marketing / advertising expenditures have been made, the budget may or may not be busted, and the results may be none to little measurable penetration into the business's target demographic market segment.
Is buying media from a friend in the business always bad? No, however in order to choose the most effective media channels a business must first consider the audience or customer it is trying to reach. Developing a strong sense of the target demographics' buying and shopping patterns, interests and hobbies, entertainment and media choices for example will lend itself a tremendous benefit to making informed media buying choices. Once the advertising business has developed a strong sense of what media channels may prove to be the most effective it should try each a little at a time carefully tracking the results of each. Once this is complete the business will be able to make an educated decision on where to invest its marketing dollars, prioritizing expenditures into the mediums that have proven results for the business.
It is true that strong interpersonal relationships skills and the ability to develop and maintain good working relationships with a variety of people, businesses, and other organizations are imperative in today's business environments. However, the importance of a well designed and implemented strategic marketing plan can not be understated and is paramount to the business's development and longevity never taking second seat to friendship.
Advertising: Laying Your Cards on the Table
Title:
Advertising: Laying Your Cards on the Table
Word Count:
423
Summary:
When businesses need to promote something these days they make sure that it contains good content, design and of course honest advertising.
Keywords:
printing, design, advertising
Article Body:
Successful marketing is not really measured in how many customers you were able to sell today. To be really able to say that you have a great marketing strategy is to be able to know that your customers were happy and satisfied with their purchase and that they were able to get their money’s worth.
There was a time in history when advertising was overstated. This was during the time when advertising was still new and only few people were aware of it. All business owners have to do is make up some claims and hopefully many people will be attracted to buy their products. But today, this strategy doesn’t work anymore. People are much wiser these days when buying products and availing of services. They know that when a certain marketing material is exaggerated it has hidden flaws and faults. Competition is also stiff that is why business owners would rather put sincere advertising in their materials than risk losing their customers and their business.
So when businesses need to promote something these days they make sure that it contains good content, design and of course honest advertising. Customers are fussier these days. They make sure that they get their dollar’s worth for whatever product they buy. So let’s say you want to advertise your new products through posters. It is important to not only put a lot of attention to the design but to the content as well. What you put in your poster will reflect not only your business and product but who you really are. If you are able to convey a sincere and professional impression to your target customers then they might continue buying your products and even refer you to their friends and colleagues.
In addition to honesty in your contents, you can also add humor to it. People never fail to recognize a good laugh when they see one. It is always pleasing for people to read funny and lighthearted materials. Consequently, they would never look at your poster as an advertisement; rather they would be encouraged to see what is it that you have to offer.
Remember that your business image is priceless so you have to maintain and preserve it at all times. And keep in mind that the success of your business will most likely depend on how you project your image to your prospects. So be very careful in what you write in your advertisements. Write and edit them with utmost regard for honesty, bluntness and common sense.
Advertising: Laying Your Cards on the Table
Word Count:
423
Summary:
When businesses need to promote something these days they make sure that it contains good content, design and of course honest advertising.
Keywords:
printing, design, advertising
Article Body:
Successful marketing is not really measured in how many customers you were able to sell today. To be really able to say that you have a great marketing strategy is to be able to know that your customers were happy and satisfied with their purchase and that they were able to get their money’s worth.
There was a time in history when advertising was overstated. This was during the time when advertising was still new and only few people were aware of it. All business owners have to do is make up some claims and hopefully many people will be attracted to buy their products. But today, this strategy doesn’t work anymore. People are much wiser these days when buying products and availing of services. They know that when a certain marketing material is exaggerated it has hidden flaws and faults. Competition is also stiff that is why business owners would rather put sincere advertising in their materials than risk losing their customers and their business.
So when businesses need to promote something these days they make sure that it contains good content, design and of course honest advertising. Customers are fussier these days. They make sure that they get their dollar’s worth for whatever product they buy. So let’s say you want to advertise your new products through posters. It is important to not only put a lot of attention to the design but to the content as well. What you put in your poster will reflect not only your business and product but who you really are. If you are able to convey a sincere and professional impression to your target customers then they might continue buying your products and even refer you to their friends and colleagues.
In addition to honesty in your contents, you can also add humor to it. People never fail to recognize a good laugh when they see one. It is always pleasing for people to read funny and lighthearted materials. Consequently, they would never look at your poster as an advertisement; rather they would be encouraged to see what is it that you have to offer.
Remember that your business image is priceless so you have to maintain and preserve it at all times. And keep in mind that the success of your business will most likely depend on how you project your image to your prospects. So be very careful in what you write in your advertisements. Write and edit them with utmost regard for honesty, bluntness and common sense.
Advertising? Consider Product Life Cycle & Customer Buying Habits
Title:
Advertising? Consider Product Life Cycle & Customer Buying Habits
Word Count:
389
Summary:
Creating ads for small businesses? Remember to analyze the life cycle of the product / service and the customer buying habits.
Keywords:
advertising product life cycle, customer buying habits
Article Body:
When you create advertising for small businesses, consider both the life cycle of your product or service along with customer buying habits.
Today, both sellers and buyers alike want fast results. You should recognize that the actual process of turning your prospects into customers still takes time. Buying cycle times may be shorter today, but the process still exists. People often buy according to their past purchasing habits and patterns. These habits can be hard to change.
Classic marketing theory details the life cycle of a product or service as (1) introduction, (2) growth, (3) maturity, (4) decline, and (5) phase-out. In other words: when it's (1) New, (2) Rapidly Accepted, (3) The Industry Standard, (4) Fading, and (5) Hard to Find.
Furthermore, the people who buy those products/services can be profiled in different stages as (a) innovative adapters, (b) majority adapters, or (c) stragglers.
Profiles of these three buyer categories (a) (b) (c) are helpful in creating advertising tailored to each phase of the five life cycles of the product or service. Judge accordingly.
For example, when you introduce a new product or service, one of your prime target markets should be the early adapters, the innovators. It has been estimated somewhere around 10 to 20 percent of people do their own research and experimentation about their purchases. (An ever-increasing number do their research on the web – before they contact anyone.)
The other 80 percent or so are followers (b) (c). They read, listen to, or watch ads; try recommendations from their friends, neighbors or co-workers; or use coupons, etc.
It is advertising that educates and entices prospects at these different purchasing stages to try something new for them. Most importantly, it happens person-by-person. Over time, good advertising can remind, motivate and change buying habits for those in each type of profile.
So it is important to let each group know your product or service is there and ready for them when they want to buy. Plan to have your advertising message repeated often enough where it will be available to them when they are ready to explore and make a buying decision.
It only takes money and time. Be patient. Keep chipping away at it. Soon, your targeted advertising message will be part of your product life cycle and customer buying habits.
© 2006 Jon Sinish
This article may be reprinted and distributed as long as the resource information remains intact.
Advertising? Consider Product Life Cycle & Customer Buying Habits
Word Count:
389
Summary:
Creating ads for small businesses? Remember to analyze the life cycle of the product / service and the customer buying habits.
Keywords:
advertising product life cycle, customer buying habits
Article Body:
When you create advertising for small businesses, consider both the life cycle of your product or service along with customer buying habits.
Today, both sellers and buyers alike want fast results. You should recognize that the actual process of turning your prospects into customers still takes time. Buying cycle times may be shorter today, but the process still exists. People often buy according to their past purchasing habits and patterns. These habits can be hard to change.
Classic marketing theory details the life cycle of a product or service as (1) introduction, (2) growth, (3) maturity, (4) decline, and (5) phase-out. In other words: when it's (1) New, (2) Rapidly Accepted, (3) The Industry Standard, (4) Fading, and (5) Hard to Find.
Furthermore, the people who buy those products/services can be profiled in different stages as (a) innovative adapters, (b) majority adapters, or (c) stragglers.
Profiles of these three buyer categories (a) (b) (c) are helpful in creating advertising tailored to each phase of the five life cycles of the product or service. Judge accordingly.
For example, when you introduce a new product or service, one of your prime target markets should be the early adapters, the innovators. It has been estimated somewhere around 10 to 20 percent of people do their own research and experimentation about their purchases. (An ever-increasing number do their research on the web – before they contact anyone.)
The other 80 percent or so are followers (b) (c). They read, listen to, or watch ads; try recommendations from their friends, neighbors or co-workers; or use coupons, etc.
It is advertising that educates and entices prospects at these different purchasing stages to try something new for them. Most importantly, it happens person-by-person. Over time, good advertising can remind, motivate and change buying habits for those in each type of profile.
So it is important to let each group know your product or service is there and ready for them when they want to buy. Plan to have your advertising message repeated often enough where it will be available to them when they are ready to explore and make a buying decision.
It only takes money and time. Be patient. Keep chipping away at it. Soon, your targeted advertising message will be part of your product life cycle and customer buying habits.
© 2006 Jon Sinish
This article may be reprinted and distributed as long as the resource information remains intact.
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